Senior Website Content Strategist, Copywriter

This is a fully remote position, open to applicants in Canada.

📋 Description

• Champion user-centered content practices within both internal and client teams.

• Base content decisions on user research, accessibility best practices, and organizational objectives.

• Advise clients on the impact of content on navigation, usability, and conversion rates.

• Craft compelling copy that aligns with the content strategy and project objectives.

• Ensure all written content complies with accessibility standards and is optimized for SEO/AEO.

• Plan, develop, and present content audits alongside map and gap analyses.

• Create user journeys, personas, and user flows to enhance user experience.

• Perform keyword, SEO, and AEO research, offering actionable recommendations.

• Generate content maps to guide content organization.

• Establish copy guidelines, voice/tone frameworks, and UX copywriting standards.

• Produce comprehensive content governance documentation.

• Participate in client pitch meetings, representing the creative services team.

• Contribute to webinars, case studies, speaking engagements, blog articles, and video content.

• Represent Kanopi Studios at conferences and industry gatherings.

• Engage in discovery and research, strategy formulation, content development, and execution.

• Clearly communicate and justify recommendations to both internal and client teams.

• Collaborate with design and implementation teams to resolve complex content issues and develop content systems.

⛳️ Requirements

• Over 5 years of experience in content strategy and copywriting at a senior level, preferably in an agency or client services setting.

• Ability to develop effective content strategies informed by qualitative research and quantitative analysis.

• Proven experience in creating engaging copy that meets SEO/AEO requirements and adheres to established accessibility standards.

• Experience collaborating with remote and/or distributed teams.

• Skilled in planning and organizing content for large or complex websites.

• A portfolio showcasing website content strategy, content modeling, UX writing, information architecture (IA), and strong writing samples linked to project objectives.

• Proficiency in user research and testing tools such as Userbrain and Optimal Workshop.

• Expertise in heatmap and behavior analytics tools like Mouseflow.

• Competence with Google Analytics 4 and Google Search Console.

• Familiarity with SEO and auditing tools such as SEMRush and Screaming Frog.

• Proficient in Google Workspace and other documentation platforms.

• Excellent writing and editing abilities, with a strong grasp of grammar and attention to detail.

• Capability to simplify complex information into clear, accessible, and engaging content.

• Strong communication and facilitation skills in client-facing situations.

• Knowledge of accessibility standards and inclusive content practices, including WCAG.

• Ability to manage multiple projects and adapt to changing priorities.

• Must be legally authorized to work in Canada.

• Residency in British Columbia, Alberta, Yukon, or the Northwest Territories is required.

• Availability for regular collaboration during Pacific Time business hours.

• Visa sponsorship is not available.

🏝️ Benefits

• Fully remote working arrangement.

• Engagement as a project-based independent contractor.

• Flexible working hours that vary depending on the project.

• An inclusive and accessible recruitment process.

• Accommodations available during the application process.

• Human review and oversight in AI-assisted application evaluations.