Senior Website Content Strategist, Copywriter

This is a fully remote position, open to applicants in Canada.

📋 Description

• Advocate for a user-focused content strategy within both internal and client teams.

• Ensure that content decisions are grounded in user research, accessibility best practices, and organizational objectives.

• Advise clients on the influence of content on navigation, usability, and conversion rates.

• Craft compelling copy that aligns with the content strategy and project objectives.

• Guarantee that copy adheres to accessibility standards and is prepared for SEO/AEO.

• Plan, develop, and deliver content audits along with map/gap analyses.

• Create user journeys, personas, and user flows.

• Perform keyword, SEO, and AEO research, offering actionable recommendations.

• Generate content maps.

• Establish copy guidelines, voice/tone frameworks, and UX copywriting standards.

• Produce content governance documentation.

• Act as a creative services representative in client pitch meetings.

• Contribute to webinars, case studies, speaking events, blog posts, and video content.

• Represent Kanopi Studios at conferences and industry events.

• Manage projects from discovery and research through to strategy, content creation, and implementation.

• Clearly communicate and justify recommendations to both internal and client teams.

⛳️ Requirements

• Over 5 years of combined experience in content strategy and copywriting at a senior level, preferably in an agency or client services setting.

• Proven ability to develop content strategies based on qualitative insights and quantitative data.

• Experience in creating copy that meets SEO/AEO requirements and established accessibility standards.

• Background in working with remote and/or distributed teams.

• Experience in planning and organizing content for large or complex websites.

• A portfolio showcasing website content strategy, content modeling, UX writing, information architecture (IA), and strong copywriting samples aligned with project goals.

• Proficiency in user research and testing tools such as Userbrain and Optimal Workshop.

• Proficiency in heatmap and behavior analytics tools like Mouseflow.

• Proficiency in Google Analytics 4 and Google Search Console.

• Proficiency in SEO and auditing tools such as SEMRush and Screaming Frog.

• Proficiency in Google Workspace and other documentation tools.

• Exceptional writing and editing skills with a keen eye for grammar and detail.

• Ability to simplify complex information into clear, accessible, and engaging content.

• Strategic mindset that balances business goals with user needs.

• Strong communication and facilitation skills in client-facing scenarios.

• Solid understanding of accessibility standards and inclusive content practices, including WCAG.

• Capability to manage multiple projects and adapt to changing priorities.

• Must be legally authorized to work in Canada.

• Must reside in British Columbia, Alberta, Yukon, or the Northwest Territories.

• Availability for regular collaboration during Pacific Time business hours.

• No visa sponsorship is available.

🏝️ Benefits

• Fully remote work environment.

• Project-based independent contractor engagement with flexible hours.

• Inclusive and accessible recruitment process.

• Support for accommodations during the application process.