Community & Content Manager

This is a fully remote position, open to applicants in United States, +19 more locations.

📋 Description

• Oversee Kalkomey’s social media platforms including Instagram, Facebook, X/Twitter, and YouTube for the brand portfolio.

• Create and implement social content calendars that align with marketing initiatives and seasonal opportunities.

• Monitor interactions, reply to comments and messages, and expand follower bases.

• Analyze performance metrics and report on channel growth, engagement, and content success.

• Identify, evaluate, onboard, and manage influencers and brand ambassadors in the fields of boating, hunting, fishing, snowmobiling, and outdoor recreation.

• Establish and nurture long-term relationships with influencer and ambassador partners.

• Oversee partnership contracts, content briefs, deliverables, and performance assessments.

• Coordinate influencer campaigns and activations throughout the brand portfolio.

• Create a strategy for sourcing user-generated content, influencer assets, and partner content.

• Collaborate with internal marketing teams to identify content gaps and supplement them with external sources.

• Manage content rights, usage permissions, and licensing for externally sourced materials.

• Keep an organized repository of approved external content.

• Represent Kalkomey’s brands on Reddit and specialized hunting, fishing, and boating forums.

• Watch for brand mentions and community discussions, responding in line with each brand’s voice.

• Gather community insights, trends, and audience feedback for marketing and product teams.

• Develop strategies to enhance brand awareness through social media, influencer programs, ambassador networks, forums, podcasts, and new channels.

• Identify partnership prospects, including podcast placements, co-marketing, and sponsored content.

• Support earned media and PR by amplifying brand stories, pitching narratives to relevant outlets, and connecting community activities to newsworthy moments.

• Work with the broader marketing team to align community and content initiatives with business objectives.

⛳️ Requirements

• Minimum of 3 years of experience in social media management, community management, influencer marketing, or a related field.

• Demonstrated success in managing social channels and cultivating engaged audiences.

• Experience in establishing and maintaining partnerships with influencers or ambassadors.

• Strong writing abilities, with the capacity to adapt tone and voice across various platforms, audiences, and brand identities.

• Highly organized, capable of managing multiple projects, partners, and deadlines concurrently across a multi-brand portfolio.

• Comfort engaging with niche online communities and forums.

• Experience in sourcing and managing user-generated content and content rights.

• A genuine enthusiasm for the outdoors; experience in hunting, fishing, boating, or other outdoor activities is a significant advantage.

• Familiarity with the outdoor recreation, safety education, or licensing sectors is a plus.

• Experience with social media management tools like Sprout Social, Hootsuite, or Later is advantageous.

• Basic graphic design skills using Canva or Adobe Creative Suite are a plus.

• Background in communications, public relations, or earned media, including media outreach, press pitching, or brand storytelling across owned and earned channels is a bonus.

• Candidates must reside in Arizona, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Massachusetts, Maryland, Michigan, Minnesota, North Carolina, Nevada, Oregon, Pennsylvania, Rhode Island, Texas, Virginia, Vermont, Wisconsin, or Ontario, Canada.

🏝️ Benefits

• Annual bonus.

• Fully distributed company with a work-from-home position unless specified otherwise.

• Employer-matched 401(k).

• Comprehensive medical, dental, and vision insurance with generous employer contributions, including HSA.

• Maternity and paternity leave and benefits.

• Three weeks of paid vacation.

• 12 paid holidays.

• Paid community service day.

• Flexible work schedule.

• Annual wellness allowance.

• One paid mental health day per year.

• Automatic work-from-home contribution to each paycheck.

• Employee Assistance Program (EAP).