Senior Website Content Strategist, Copywriter

This is a fully remote position, open to applicants in Canada.

📋 Description

• Champion user-centric content practices within both internal and client teams.

• Base content decisions on user research, best practices in accessibility, and business objectives.

• Advise clients on the impact of content on navigation, usability, and conversion rates.

• Craft engaging, strategic, accessible website copy optimized for SEO and AEO.

• Plan, develop, and deliver content audits as well as map and gap analyses.

• Create user journeys, personas, and user flows.

• Perform keyword, SEO, and AEO research, providing actionable recommendations.

• Develop comprehensive content maps.

• Formulate copy guidelines, voice/tone frameworks, and UX copywriting standards.

• Produce documentation for content governance.

• Participate in client pitch meetings representing creative services.

• Contribute to webinars, case studies, speaking engagements, blog entries, and video content.

• Act as a representative for Kanopi Studios at conferences and industry events.

• Collaborate with design and implementation teams to enhance content systems and user experiences.

⛳️ Requirements

• Over 5 years of combined experience in content strategy and copywriting at a senior level.

• Ideally, experience in an agency or client service setting.

• Capability to develop content strategies grounded in qualitative research and quantitative analysis.

• Proven experience in creating copy that meets SEO/AEO requirements and accessibility standards.

• Familiarity with remote and/or distributed teams.

• Experience in planning and organizing content for large or complex websites.

• A portfolio showcasing website content strategy, content modeling, UX writing, information architecture, and copywriting samples aligned with project objectives.

• Proficient in user research and testing tools like Userbrain and Optimal Workshop.

• Skilled in heatmap and behavior analytics tools such as Mouseflow.

• Proficient in Google Analytics 4 and Google Search Console.

• Experienced with SEO and auditing platforms like SEMRush and Screaming Frog.

• Familiar with Google Workspace and documentation tools.

• Exceptional writing and editing abilities, with a strong grasp of grammar and attention to detail.

• Ability to distill complex information into clear, accessible, and engaging content.

• Strategic mindset that balances business goals with user needs.

• Strong communication and facilitation skills in client-facing situations.

• Knowledge of accessibility standards and inclusive content practices, including WCAG.

• Capacity to manage multiple projects and adapt to changing priorities.

• Must have legal authorization to work in Canada.

• Must reside in British Columbia, Alberta, Yukon, or the Northwest Territories.

• Availability for regular collaboration during Pacific Time business hours is required.

• Visa sponsorship is not available.

🏝️ Benefits

• Fully remote work environment.

• Engagement as a project-based independent contractor.

• Flexible and varying hours.

• An inclusive and accessible recruitment process.

• Accommodations available during the application process.

• Human oversight and review in the AI-assisted hiring process.