Senior Web Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy for the Jane marketing website.

• Link the strategy to customer needs and performance metrics.

• Create and manage an experimentation program.

• Oversee our organic presence and answer engine initiatives.

• Collaborate with the web platform and enablement team.

⛳️ Requirements

• Strong background in web strategy, digital strategy, product/content strategy, or a related field.

• Proven experience in leveraging a website as a true growth channel.

• Extensive knowledge of information architecture and site navigation.

• Keen analytical skills.

• Practical experience conducting A/B tests and large-scale CRO growth experiments.

• Proficient in SEO/AEO practices.

• Comfortable using modern CMS platforms (we utilize WordPress) and CRO tools (such as Optimizely, Contentful, Webflow, etc.).

• Familiarity with responsive design, accessibility, and cross-device testing.

• Exceptional communication and storytelling capabilities.

• Genuine interest in Jane’s mission and the healthcare professionals we support.

🏝️ Benefits

• We prioritize fair compensation, transparency, and rewarding growth.

• You will engage in regular career development discussions with your manager, and your compensation will increase as you gain experience and make significant contributions to our mission.

• Transparency in compensation is one of our core principles.