Senior Web Developer – DTC

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Create and launch effective Shopify landing pages tailored for cold paid traffic.

• Design and modify Shopify themes utilizing Liquid, Online Store 2.0 framework, sections, blocks, and metafields.

• Conduct ongoing updates, enhancements, and custom functionality for themes.

• Optimize layouts, product pages, collection pages, and overall landing page experiences.

• Design, execute, and evaluate A/B tests and multivariate experiments.

• Continuously enhance user experience, offers, messaging, and conversion pathways.

• Collaborate with marketing teams to discover testing opportunities and growth strategies.

• Utilize performance data to make data-driven recommendations and improvements.

• Enhance page speed and Core Web Vitals on both desktop and mobile platforms.

• Ensure adherence to mobile-first performance and usability standards.

• Maintain clean, scalable, and high-quality coding practices.

• Diagnose and resolve front-end performance challenges.

• Establish and uphold a precise tracking infrastructure.

• Oversee Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), and Google Tag Manager (GTM).

• Guarantee event tracking accuracy throughout the conversion funnel.

• Assist in reporting and attribution efforts through dependable data collection.

⛳️ Requirements

• Over 5 years of professional experience in web development.

• Demonstrated success in developing and optimizing Shopify stores for DTC brands.

• Expert-level skills in Shopify development, including: Liquid, Shopify Online Store 2.0, Sections and Blocks, Metafields, and Theme Architecture.

• Strong proficiency in: HTML, CSS, and Vanilla JavaScript.

• Proven experience in executing and managing CRO, A/B testing, and experimentation initiatives.

• In-depth understanding of mobile-first design and development principles.

• Practical experience in enhancing page speed and Core Web Vitals.

• Experience in implementing and managing: Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM).

• **Preferred Qualifications**

• Familiarity with CRO and experimentation platforms such as: Intelligems, Convert, and VWO.

• Experience with Shopify page builders, including: Replo, Shogun, GemPages, and PageFly.

• Strong visual design sensibility and collaboration skills with Figma designs.

• Experience in high-growth DTC e-commerce settings.

• Knowledge of paid social acquisition funnels and Meta advertising ecosystems.

🏝️ Benefits

• Remote working opportunity for a US-based company.

• Competitive salary.