Senior Web Content Strategist – Content Migration Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the content strategy for a diverse multi-site, multi-brand digital environment.

• Create and implement a systematic content inventory and evaluation process.

• Set guidelines for content to be preserved, merged, rewritten, archived, or phased out.

• Enhance content structure, classification, metadata, and discoverability in collaboration with the Information Architect.

• Define content models and facilitate component-based content design.

• Establish benchmarks for plain language, readability, consistency, and accessibility.

• Assist in developing content governance, ownership, and publishing processes.

• Plan and carry out large-scale CMS content migrations alongside business analysts and technical teams.

• Identify chances for automated versus manual migration processes.

• Aid in URL mapping, redirects, and SEO retention.

• Create guidance and training materials for content creators and publishers.

⛳️ Requirements

• A minimum of 8 years in web content strategy, content design, or a related field.

• Proven experience leading extensive content audits and migrations involving over 1,000 pages.

• Background in CMS migrations/re-platforming, extending beyond website copywriting.

• Familiarity with complex multi-site or multi-brand organizations.

• Experience in government, public sector, higher education, financial services, or other regulated sectors.

• Strong grasp of content design, taxonomy, metadata, and information architecture.

• Knowledge of plain-language principles and accessibility standards.

• Understanding of SEO considerations related to significant website migrations.

• Proven experience in developing sustainable content governance frameworks.

• Ability to collaborate closely with UX, IA, business, and technology teams.

• Candidates must provide 2–3 relevant large-scale content transformation or migration projects, detailing the approximate number of pages/sites, their specific role, and the CMS/platform used.

🏝️ Benefits

• Potential travel opportunities within Canada.