Senior Vice President, Creative Director of Content

This is a fully remote position, open to applicants in Connecticut, +15 more locations.

📋 Description

• Enhance Highwire’s content marketing initiatives and the quality of storytelling.

• Promote collaboration across various departments to maximize client value through marketing channels.

• Manage a team of content strategists, designers, writers, editors, producers, and motion graphics experts.

• Supervise innovative content marketing and editorial strategies that foster growth, engagement, and thought leadership.

• Drive new business initiatives and organic growth while managing a new business pipeline.

• Keep abreast of industry trends and best practices, including the role of AI in content creation, distribution, and consumption.

• Offer strategic guidance and senior-level advice to key clients.

• Ensure that deliverables uphold the highest standards of writing and strategy.

• Conduct one-on-one meetings and performance assessments; establish departmental OKRs.

• Mentor, guide, and assist in the career development of team members.

• Optimize staffing, workload distribution, freelance and contractor budgets, and ensure timely delivery.

• Manage high-profile client relationships, ensuring satisfaction, retention, and growth opportunities.

• Design and implement processes that enhance efficiency, quality, and client experience.

• Create and deliver team training while standardizing scalable delivery methods.

• Support business development through pitches, proposals, scopes of work, networking, speaking engagements, and agency representation.

• Integrate Content Marketing and Editorial efforts with the broader agency.

• Collaborate with Insights and Analytics, CRMs, account leads, and practice leads to develop measurable cross-channel content solutions.

⛳️ Requirements

• Over 15 years of experience in content marketing, editorial, or a related field, including at least 5 years in a senior leadership position.

• A proven history of creating and executing successful, highly creative campaigns.

• Strategic thinker with the capability to convert vision into actionable plans.

• Strong comprehension of the digital marketing landscape, encompassing paid, earned, and social media; experience in PR is advantageous.

• Proven experience in managing and mentoring teams of designers, writers, editors, and content marketing strategists.

• Strong knowledge of the technology sector, its key players, and trends, particularly in B2B or healthcare domains.

• Background in change management and organizational development.

• In-depth understanding of search engine optimization (SEO) and inbound marketing principles.

• Visionary and engaging leader capable of inspiring and motivating teams and clients.

• Flexible and resilient, thriving in a dynamic, fast-paced environment.

• Collaborative mindset with robust interpersonal skills.

• Results-driven, focused on fostering growth and innovation.

• Excellent problem-solving and decision-making skills.

• Comfortable and confident in conducting phone or video calls on behalf of the company at short notice.

• Must reside in one of the designated eligible locations at the time of hiring.

🏝️ Benefits

• Competitive salary with merit-based opportunities for advancement.

• Flexible hybrid work model tailored to accommodate your schedule and lifestyle.

• Generous vacation policy, including extended summer and winter breaks.

• Early log-off on Fridays through our Empower Hours initiative.

• 401(k) plan with employer matching contributions.

• Comprehensive medical, dental, and vision insurance, along with FSA options.

• Paid parental leave benefits.

• Commuter benefits.

• Annual Growth Mindset stipend for books, events, or learning opportunities.

• Monthly reimbursement for technology expenses.

• Wellness benefit program addressing mental and physical health.

• Matching program for 501c3 donations.

• Mentorship and ongoing professional development opportunities.

• Monthly recognition and team celebration events.

• Bonuses for employee referrals and new business referrals.

• Quarterly Highwire events and team gatherings.

• Dog-friendly office atmosphere.

• A supportive, inclusive, and collaborative work environment where you can thrive and perform your best work.