Senior UX Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the complete prospective student journey mapping, service blueprinting, and experience strategy initiatives within National University's digital landscape.

• Outline both current and future prospective student journeys, pinpointing friction points, unmet needs, significant moments, as well as opportunities for engagement, inquiry, application, and enrollment.

• Convert insights from prospective students, institutional priorities, and business goals into experience strategies, journey roadmaps, and prioritized recommendations.

• Create experience frameworks, journey principles, and artifacts representing the future-state vision.

• Collaborate with Marketing, Enrollment, Product, Digital, Analytics, Technology, Engineering, and Content teams.

• Formulate and manage the UX research strategy and roadmap.

• Direct qualitative and quantitative research efforts, including interviews, usability testing, surveys, concept validation, diary studies, and behavioral research.

• Integrate customer insights, analytics, market research, competitive analysis, and voice-of-the-customer findings into strategic recommendations.

• Establish UX research standards, repositories, tools, governance, and practices for knowledge-sharing.

• Oversee research vendors, participant recruitment, research operations, budgets, and external partnerships.

• Facilitate design thinking workshops, customer journey workshops, ideation sessions, and cross-functional innovation initiatives.

• Collect, synthesize, and prioritize business, customer, and technical requirements.

• Develop future-state journey concepts, service blueprints, experience frameworks, and proposals for innovation.

• Investigate emerging trends in customer experience, AI, higher education, and digital innovation.

• Shape digital product and experience roadmaps through evidence-based experience decisions.

• Provide leadership through influence and expertise as an individual contributor.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related discipline.

• 6–8 years of experience in UX Strategy, UX Research, Service Design, Customer Experience, or Product Discovery.

• Proven experience in leading journey mapping, customer research, design thinking workshops, requirements gathering, and cross-functional facilitation.

• Experience managing research vendors and UX research platforms.

• Strong portfolio showcasing user-centered design across intricate digital ecosystems.

• In-depth expertise in qualitative and quantitative research methods, customer discovery, experience strategy, and principles of human-centered design.

• Extensive experience in translating customer insights, behavioral data, and business objectives into strategic recommendations, journey roadmaps, and experience investments.

• Advanced skills in facilitation, storytelling, and stakeholder management.

• Proficient in journey mapping, service blueprinting, experience ecosystems, design thinking, and innovation frameworks.

• Capability to synthesize customer research, market intelligence, competitive analysis, and business priorities into actionable strategies.

• Proven ability to influence senior leaders and cross-functional teams with customer insights and evidence-based recommendations.

• Experience in developing future-state vision artifacts, experience principles, opportunity frameworks, and strategic roadmaps.

• Familiarity with tools such as UserTesting, Userlytics, Dovetail, Miro, Figma, Qualtrics, or similar platforms.

• Strong understanding of experimentation frameworks, behavioral analytics, conversion optimization, and data-informed experience design.

• Solid knowledge of accessibility (WCAG), responsive design principles, content strategy, and best practices in digital experience.

• Exposure to AI, personalization, emerging technologies, and trends in digital innovation.

• Strategic mindset that balances long-term vision, customer needs, organizational objectives, and execution realities.

• Exceptional written, verbal, and presentation skills.

• Ability to work independently, lead through influence, navigate ambiguity, and forge partnerships across a diverse and matrixed organization.

• Proven commitment to accountability, continuous improvement, collaboration, and customer-centered decision-making.

• Willingness to travel up to 10% of the time.

🏝️ Benefits

• Comprehensive well-being benefits for you and your family.

• Competitive pay and benefits packages.

• Opportunities for development and advancement.

• Remote-first work perks.

• Supportive academic and work environment.