Senior Marketing Manager – UX Design

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Spearhead the vision, strategy, and execution of user experience (UX) and visual design across H&R Block’s website and digital customer interactions.

• Drive design decisions centered around customers by utilizing qualitative research, customer insights, analytics, and usability testing.

• Lead and nurture a team of UX and visual designers through coaching, feedback, performance management, and career development assistance.

• Collaborate with Product Management, Engineering, Marketing, Content, Analytics, Research, and Customer Experience teams.

• Establish and uphold digital design standards, design systems, accessibility guidelines, and best practices across web properties.

• Shape website roadmap priorities by advocating for user needs while balancing business objectives and technical factors.

• Manage the complete design process from concept and wireframes to final visual design and implementation support.

• Advocate for experimentation, testing, and ongoing improvement through A/B testing and experience optimization.

• Ensure that digital experiences adhere to brand standards while promoting usability, accessibility, and conversion goals.

⛳️ Requirements

• A bachelor's degree in Design, Human-Computer Interaction, Graphic Design, Digital Media, Marketing, or a similar field.

• Over 10 years of experience in digital product design, UX design, web design, digital experience design, or related fields.

• More than 3 years of experience in a leadership role, including managing and developing design teams.

• Proven experience in leading design strategy and execution for large-scale consumer-facing websites or digital platforms.

• Strong understanding of UX research, information architecture, interaction design, visual design, and accessibility best practices.

• Experience in building and scaling design systems and establishing governance for digital experiences.

• Ability to influence and work collaboratively across a complex, matrixed organization.

• Experience using analytics, customer insights, and testing to guide design decisions effectively.

• Exceptional communication, presentation, stakeholder management, and storytelling abilities.

• Proficiency in modern design and prototyping tools such as Figma and related collaboration platforms.

• Experience in agile product development environments is preferred.

• Background in a large matrixed marketing organization is preferred.

• Experience in franchised, multi-unit retail, financial services, and/or seasonal businesses is preferred.

• Experience in the tax or financial services industry is preferred.

🏝️ Benefits

• Competitive pay

• Comprehensive benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents

• H&R Block Retirement Savings Plan (401(k) Plan)

• Employee Assistance Program

• (Virtual) fitness center programs

• Associate discount program

• Business Travel Accident Insurance

• Associate Tax Prep benefit

• Support for life both in and outside of work

• Continuous learning

• Career development support