Senior Creative Design Manager

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Drive the creative strategy, design vision, and implementation across paid media and email marketing channels.

• Lead and nurture a team of designers through coaching, performance evaluations, mentorship, and career growth opportunities.

• Collaborate with Performance Marketing and Go-To-Market leaders to develop creative that supports acquisition, conversion, retention, and revenue objectives.

• Supervise creative assets across various platforms including paid social, display, video, search companion creative, email, and other digital marketing avenues.

• Establish and uphold creative standards, workflows, and best practices.

• Advocate for testing and optimization initiatives informed by customer insights, analytics, and performance metrics.

• Work in partnership with Content Strategy, Brand, Analytics, Customer Experience, and Marketing teams.

• Ensure that creative assets are compliant with brand guidelines and tailored to channel-specific performance goals.

• Stay informed on industry trends, platform advancements, and emerging creative best practices.

⛳️ Requirements

• Bachelor's degree in Graphic Design, Marketing, Communications, Digital Media, or a related discipline.

• Over 10 years of experience in creative design, performance marketing creative, digital marketing, email design, or similar fields.

• More than 3 years of leadership experience managing and developing creative teams.

• Proven track record in leading creative strategy and execution for paid media, performance marketing, and lifecycle marketing initiatives.

• Strong grasp of paid social, display, digital advertising, email marketing, and best practices in customer journeys.

• Experience leveraging analytics, testing outcomes, and customer insights to enhance creative performance.

• Ability to maintain brand consistency while achieving conversion-oriented creative goals.

• Excellent stakeholder management and collaboration skills across a matrixed organization.

• Outstanding communication, presentation, and creative storytelling skills.

• Proficient in Adobe Creative Cloud, Figma, and related collaboration tools.

• Experience managing agency partners, external vendors, and creative production processes is preferred.

• Background in a large matrixed marketing organization is preferred.

• Experience with franchised, multi-unit retail, financial services, and/or seasonal businesses is preferred.

• Experience in the tax industry or financial services is preferred.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Medical and prescription drug coverage for eligible associates and their dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Preparation benefit.

• Opportunities for continuous learning.

• Flexible remote work options.