Senior User Acquisition, Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategize, implement, and enhance impactful user acquisition campaigns across various performance platforms, including Meta, Google Ads, IronSource, Unity, Liftoff, and others.

• Evaluate campaign performance data and drive results toward optimal Return on Ad Spend (ROAS) through proactive, data-informed decisions.

• Continuously monitor essential metrics and refine strategies to improve outcomes and achieve ambitious growth targets.

• Spearhead A/B testing efforts to gain insights and boost user acquisition performance.

• Regularly track and report on performance metrics, ensuring transparency and measurable outcomes.

• Cultivate and maintain strong relationships with advertising partners, fostering collaboration and shared success.

• Work collaboratively across departments to create and implement innovative user acquisition strategies.

• Stay ahead of industry trends and best practices proactively, contributing fresh ideas to the team and consistently raising standards.

⛳️ Requirements

• Bachelor’s degree in Marketing, Analytics, Business, or a relevant field.

• Over 5 years of hands-on experience in performance marketing and user acquisition, preferably within the mobile gaming sector.

• Demonstrated expertise in managing campaigns across Meta, Google Ads, TikTok, and SDK video networks (Applovin, Unity, IronSource) in the U.S. and Tier 1 markets.

• Creative thinker - while design skills are not necessary, an understanding of the creative aspects of marketing is essential for developing high-performance campaigns.

• Strong analytical and strategic capabilities, coupled with a data-driven approach to optimizing campaigns and achieving measurable outcomes.

• Enthusiastic about learning, growing, and succeeding in a fast-paced, dynamic environment.

• Committed, flexible, and a strong communicator, capable of collaborating effectively with colleagues, stakeholders, and external partners.

• Proficient in English, with German as a plus (other languages are also welcomed).

🏝️ Benefits

• Transport subsidy

• Learning budget

• Wellness and gym

• Workation

• Bi-weekly team lunches