Senior User Acquisition Manager – Meta, TikTok, Snapchat

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership of and oversee traffic acquisition strategies on TikTok, Meta, and Snapchat, from hypothesis development to scaling efforts.

• Enhance the Social strategy while adhering to established KPIs (Spend/CPA/ROI/ROAS).

• Develop and implement a testing roadmap that encompasses creatives, target audiences, placements, and bidding strategies to boost performance.

• Create A/B testing frameworks along with scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis.

• Collaborate closely with Creative and PMM teams to generate and validate new hypotheses tailored to the specific requirements of each channel.

• Analyze and optimize campaigns using data from tools such as AppsFlyer and Tableau, identifying opportunities for growth and potential risks.

• Work directly with network partners (TikTok, Meta, Snapchat) to test new features, participate in beta programs, and manage communication related to moderation.

⛳️ Requirements

• A minimum of 3 years of experience in performance marketing for mobile applications (experience with video streaming, live, or social apps is an advantage).

• Practical experience in purchasing traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from the launch of campaigns to scaling.

• Proven experience managing budgets exceeding $300K per month across Social channels.

• In-depth understanding of auction mechanics, bidding strategies, optimization events, and the algorithms driving TikTok, Meta, and Snapchat.

• Strong knowledge of unit economics, cohort analysis, and key performance indicators (CPA, ROAS, LTV, Retention).

• Experience working with MMPs and attribution tools (AppsFlyer, Adjust), along with a solid grasp of attribution logic.

• Familiarity with BI tools (Tableau, AppsFlyer) for data-driven analysis and informed decision-making.

• Upper-Intermediate (B2) level or higher proficiency in English.

🏝️ Benefits

• 20 paid vacation days, 15 sick leave days, and an additional 6 days off for family-related events.

• Comprehensive medical insurance coverage at 100%.

• Reimbursement for sports and equipment.

• Team building activities, corporate gifts, and stylish merchandise.

• Financial and legal assistance.

• Maternity Recovery Support Allowance.

• Support for position retention for individuals who join the Armed Forces of Ukraine.

• Involvement in social initiatives that support Ukraine.

• Flexibility to work from our Kyiv hub or remotely with a adaptable schedule.

• Access to modern equipment or the option to depreciate personal tools.

• Opportunity to collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical insights and expertise in the social networking domain.

• 70% of our leaders and heads have advanced into their roles here – and you can too!

• Performance-driven reviews and Individual Development Plans (IDPs).

• Reimbursement for professional development courses and English language classes.

• Access to a corporate library, book club, and knowledge-sharing events.