Senior User Acquisition Manager, Meta, TikTok

📋 Description

• Take ownership of and expand paid acquisition efforts on Meta and TikTok platforms.

• Continuously enhance essential performance metrics (CPA, ROAS, ROMI).

• Discover and scale successful campaigns while ensuring efficiency is maintained.

• Create and oversee campaign structures that align with growth objectives.

• Regularly test and refine creative assets.

• Conduct structured A/B tests with defined hypotheses and learning goals.

• Analyze performance metrics throughout the entire funnel.

• Identify obstacles and opportunities for growth.

• Convert data into actionable insights and informed decisions.

• Work with attribution models and grasp platform-specific nuances (e.g., iOS 14+).

• Collaborate closely with creative teams to produce high-performing advertisements.

• Provide clear, data-driven feedback regarding hooks, angles, and ad formats.

• Assist in defining and scaling repeatable creative strategies.

• Explore new scaling opportunities within current channels.

• Test out new audiences, ad formats, and campaign types.

• Contribute to the exploration of new acquisition channels as appropriate.

• Work in close partnership with product, analytics, and growth teams.

• Align on key performance indicators, tracking, and reporting methodologies.

• Ensure data accuracy and effective event tracking.

⛳️ Requirements

• 3–5 years of experience in user acquisition or performance marketing.

• Strong hands-on experience with Meta and TikTok Ads platforms.

• Proven success in managing and scaling monthly budgets of $1M or more.

• Experience with subscription-based web products is highly advantageous.

• Strong understanding of key performance metrics (CPA, ROAS, LTV, retention).

• Ability to analyze data and make quick, informed decisions.

• Highly proactive and self-motivated.

• Comfortable taking ownership of performance outcomes from start to finish.

• Data-driven mindset with a systematic approach to testing.

• Clear and structured communication skills.

• Ability to effectively present insights and performance metrics to stakeholders.

• Strong ability to collaborate with creative and cross-functional teams.

🏝️ Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.