Senior User Acquisition Manager – Google Ads

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership of and oversee traffic acquisition in Google Ads (App campaigns/UAC and Web/PMax/Search), from hypothesis testing to scaling.

• Increase the Google Ads budget 2-3 times from its current level while remaining compliant with established KPIs (CPA/ROAS/ROMI).

• Develop and implement a testing roadmap that includes creatives, audiences, keywords/signals, and budget strategies, ensuring optimal placements for each type of campaign.

• Create and refine test structures along with scaling rules and criteria for campaigns, while monitoring CPA and ROI on a daily basis.

• Collaborate closely with Creative and PMM teams to formulate and validate new hypotheses specific to Google Ads (both app and web).

• Analyze and enhance campaigns using data (from AppsFlyer, Tableau, Google Analytics/Firebase) to identify opportunities for growth and potential risks across various traffic sources (app/web).

⛳️ Requirements

• A minimum of 3 years of experience in performance marketing for mobile applications (experience with video streaming, live, or social apps is advantageous).

• Practical experience in purchasing traffic via Google Ads (Web/Web2app/App campaigns), from initiation to scaling.

• Proven track record managing budgets exceeding $300K per month within the Google channel.

• Profound understanding of Google Ads algorithm mechanics (Smart Bidding, tCPA/tROAS, signals).

• Strong knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention).

• Familiarity with MMPs and attribution (AppsFlyer/Adjust), with a solid grasp of attribution logic.

• Experience with BI tools (Tableau, AppsFlyer, Google Analytics/Firebase) for data-driven analysis and informed decision-making.

• Upper-Intermediate (B2) English proficiency or higher.

🏝️ Benefits

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events.

• Full coverage of medical insurance.

• Reimbursement for sports and equipment expenses.

• Team-building activities, corporate gifts, and stylish merchandise.

• Financial and legal assistance.

• Maternity Recovery Support Allowance.

• Position retention and support for those who enlist in the Armed Forces of Ukraine.

• Engagement in social initiatives that support Ukraine.

• A comfortable working environment:

• Flexibility to work from our Kyiv hub or remotely with a flexible schedule.

• Access to modern equipment or depreciation of your own tools.

• Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical experiences and expertise in the social networking domain.

• 70% of our team leads and heads have advanced in their roles here – you can too!

• Performance-oriented evaluations and Individual Development Plans (IDPs).

• Reimbursement for professional courses and English language classes.

• Access to a corporate library, book club, and knowledge-sharing events.