Senior Manager, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead and implement the revenue marketing engine for your designated segments and campaign initiatives, ensuring that campaigns are designed to meet pipeline targets throughout the funnel.

• Take ownership of the quarterly campaign strategy, including the development and refinement of evergreen campaigns to facilitate pipeline creation, maturation, and achievement of goals.

• Project and report on planned versus actual pipeline creation and progression, offering clear insights into performance and actionable recommendations for next steps.

• Collaborate with SDR leadership and teams to empower field execution at every campaign touchpoint, ensuring outreach is timely, coordinated, and highly effective.

• Develop and continuously enhance campaign measurement, including attribution methods, scoring systems, nurturing strategies, and standardized reporting (with real-time performance tracking where feasible).

• Work together on the execution of sales and marketing technologies (CRM, marketing automation, and analytics as relevant) to enhance deal velocity and operational efficiency.

• Ensure strong alignment between Sales and Marketing by crafting joint strategies that expedite sales cycles and support retention and expansion objectives.

• Leverage data and analytics to maximize ROI—test, learn, iterate, and scale successful methods based on insights from pipeline and performance data.

• Stay informed about market trends and competitive activities to guide messaging, targeting, and campaign strategies.

• Coordinate with the Product team to ensure that positioning and messaging accurately represent product capabilities and address customer needs.

⛳️ Requirements

• Over 10 years of experience in B2B enterprise marketing, with a minimum of 3 years in a leadership role focused on revenue marketing or growth marketing.

• Proven track record in designing and implementing revenue marketing strategies that generate new pipeline and influence progression.

• Strong familiarity with CRM systems, marketing automation platforms, and revenue/marketing analytics.

• Demonstrated capability to lead cross-functional teams and influence stakeholders across Sales, SDR, Customer Success, and Product departments.

• A proactive, execution-oriented attitude—exhibiting high ownership, high standards, and a strong inclination towards action.

• Experience in working with or supporting enterprise install base initiatives (retention, expansion, and/or cross-sell efforts) is advantageous.

🏝️ Benefits

• Flexible work schedule / remote positions available.

• Unlimited Personal Time Off.

• 12 holidays off each year.

• 4 days of volunteer time off annually.

• Eligible for 4 company Achievement days off per year.

• A variety of health care and well-being benefits.

• Paid family/parental leave.