Senior User Acquisition Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and execute large-scale campaigns across Social, Search, SDK Networks, and DSPs.

• Navigate seamlessly between overarching strategy and daily bid/budget decisions to optimize every dollar spent.

• Connect historical cohort data with predictive modeling utilizing internal pLTV models to achieve fROAS targets.

• Regularly assess forecast accuracy against actual outcomes to enhance bid multipliers and confidently scale based on predicted value.

• Develop comprehensive, data-driven creative testing initiatives.

• Integrate MMP attribution data with internal backend systems to confirm performance metrics.

• Foster strong relationships with leading platforms and agencies.

• Serve as a quick-response collaborator with the Product team.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Economics, Communications, or equivalent hands-on experience.

• Over 5 years of experience in user acquisition or performance marketing within the mobile gaming sector.

• Proven history of managing substantial budgets with a focus on ROI accountability.

• Excellent analytical skills: proficient in advanced Excel/Google Sheets and comfortable handling complex data sets.

• Practical experience with MMPs (Adjust, AppsFlyer, etc.) and DSPs/social advertising platforms.

• Knowledge of pLTV modeling and ROAS-focused bidding strategies.

• A strong commitment to discovering more efficient work methods.

• A genuine enthusiasm for mobile gaming and a thorough understanding of the industry landscape.

🏝️ Benefits

• A collaborative, data-oriented culture.

• The chance to create a significant impact in the mobile gaming industry.

• Access to premier platforms and agencies.