Senior User Acquisition Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Strategic Scaling of Paid User Acquisition: Develop, implement, and take ownership of your strategy to achieve KPIs. You will create a scalable User Acquisition engine across Google and other platforms.

• Complete Ownership & Prioritization: You are responsible for the goals rather than the tasks. We offer the resources and the "Why"; you determine the "How". If something obstructs your progress, your manager's primary role is to eliminate that obstacle. There will be no hand-holding or micromanagement—just outcomes.

• Lead Creative Testing Frameworks: Establish and oversee reliable, scalable frameworks for testing thousands of creatives. You possess the ability to identify winning creatives, understand why they succeeded, and replicate that success on a larger scale.

• Aggressive Budget & ROAS Management: You will handle dynamic budget allocation to optimize Return on Ad Spend (ROAS). You will decide where each dollar is best invested.

• Collaboration Across Creative, MarTech & Growth: Steer the creative team's efforts, anticipate asset delivery, draft precise technical requirements for MarTech, and collaborate with the Growth team. Every department is well-versed in User Acquisition context, which enables us to act swiftly.

• Data Analysis & Growth Implementation: You thrive on metrics. You investigate Lifetime Value (LTV), monetization, and web funnels whenever discrepancies arise. If any number changes, you are the first to inquire "Why?"

• Mastery of Analytics (SQL & Dashboards): Naturally data-literate. Whether performing a quick SQL query or constructing a comprehensive dashboard, you take initiative rather than waiting for someone else to provide the data.

⛳️ Requirements

• Experience in medical sectors with strict policy regulations or in health tech/wellness (Strong advantage)

• Mastery of Google Ads (or Platform Agility): Extensive knowledge of the Google Ads technology stack.

• Familiarity with other platforms is an asset, not a drawback

• Proven experience managing substantial monthly budgets ($300k+/mo)

• Knowledge of the US market - you understand the landscape, benchmarks, and playbook

• Extensive hands-on experience with web funnels

• Proficiency in Business Intelligence tools (Looker, PowerBI, Tableau, or similar) and tracking platforms (GA4, AppsFlyer, or equivalent).

• Strong appetite for data: Comfortable exploring Looker, Superset, or similar tools.

• Adaptability in Ambiguity: When roadmaps change or new issues arise without clear solutions, you remain proactive and constructive.

• Ability to advocate for your ideas to cross-functional teams (Growth, Creative, MarTech, Analytics) and negotiate priorities with stakeholders outside your direct reporting line

• Not a yes-person: We expect you to challenge your manager. If you believe they're mistaken, voice your opinion.

• If a process is flawed, flag it. Open, honest feedback is essential for our success.

• You are invested in how User Acquisition impacts LTV, product retention, and overall business performance.

• Business owner mindset first, media buyer second.

🏝️ Benefits

• Competitive salary package aligned with experience, plus stock options

• The necessary equipment for you to excel in your role

• A premium Palta Family subscription (Simple, Flo, Zing, etc.)

• 21 days of annual leave, in addition to bank holidays

• Office located in Limassol (Hybrid Work Format) or a Remote Option for Candidates Outside of Cyprus