Senior TikTok Account Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Provide strategic direction for TikTok as a revenue stream by creating and implementing tailored strategies that enhance GMV, optimize ROI, and explore new platform capabilities across paid advertisements, creators/affiliates, and shop operations.

• Design and enhance TikTok campaigns (GMV Max, Shop Ads, in-feed, Spark Ads) by defining audience strategies, managing budgets, optimizing bids, and conducting creative testing to achieve profitable outcomes.

• Implement TikTok Shop-specific content and conversion strategies aimed at bolstering brand positioning, elevating product detail page quality, and boosting conversion rates during feeds and livestreams.

• Advocate for client success through active relationship management: lead quarterly business reviews, establish clear KPIs, and provide transparent communication along with actionable, data-driven insights.

• Manage channel performance analytics: track GMV, ROAS, CAC, click-through, and view-through metrics, while translating complex data into understandable narratives and decisive recommendations.

• Collaborate with creators and affiliates by facilitating recruitment, briefing, and performance monitoring, ensuring that commission structures and content outputs maintain margin integrity and promote sustainable growth.

• Act as a problem-solver and innovator, proactively addressing account health, policy/compliance challenges, and staying informed about TikTok’s evolving features, placements, and algorithm changes.

• Work collaboratively across various disciplines (creative, marketplace, influencer, and operations teams), fostering knowledge-sharing and continuous improvement with equally passionate colleagues.

⛳️ Requirements

• A demonstrated history of success: 3–5+ years of experience scaling TikTok or paid social commerce channels (TikTok Ads, TikTok Shop, or similar), with responsibility for mid-to-large revenue streams and strategic client relationships.

• Background in a high-performance agency or brand growth environment, effectively prioritizing and adapting to diverse client needs and timelines.

• In-depth knowledge of TikTok Ads Manager and Business Center, encompassing campaign setup, optimization processes, and performance analysis; familiarity with TikTok Shop Seller Center is a significant advantage.

• Comfort operating within social commerce ecosystems—such as Amazon, Walmart, Meta, or other retail media networks—to integrate TikTok into wider growth strategies.

• A consultative and persuasive communicator capable of transforming intricate data and creative tests into engaging brand narratives and clear next steps.

• Strong analytical skills, proficiency in Excel/Sheets, and an insatiable curiosity; you enjoy experimenting with audiences, creatives, and placements to identify incremental successes.

• A proactive, accountable attitude with a commitment to delivering impactful results; you manage your portfolio as if it were your own business.

• Experience in performance media (PPC/paid social) and adeptness at managing multiple priorities in a dynamic, remote team environment.

🏝️ Benefits

• Competitive base salary with uncapped commissions, ensuring that your results and ambitions are genuinely recognized.

• Fully remote working culture, with collaborative hubs located in New York, Boston, Chicago, Denver, Salt Lake City, and Seattle; work from anywhere while connecting where opportunities flourish.

• Comprehensive health, vision, and dental insurance with a minimum company contribution, along with a 401(k) match to help you plan for your future, and flexible PTO and wellness days to support your personal and professional well-being.

• Support for career advancement, access to continuous learning opportunities, a one-on-one leadership coaching program, and structured mentorship opportunities.

• Engaging virtual team events and activities throughout the year.

• Partnership with Talkspace offering free mental health support.