Senior Strategist, Lifecycle Marketing – Klaviyo Expert

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Formulate lifecycle marketing strategies for designated ecommerce client accounts

• Develop strategic roadmaps that align with client objectives, historical performance, and specified service hours

• Identify lifecycle initiatives such as automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities

• Assess retention program performance and suggest enhancements that foster measurable growth

• Act as a strategic advisor for designated client accounts

• Lead discussions and presentations on client strategies

• Offer guidance on lifecycle marketing best practices and platform functionalities

• Tackle complex strategic inquiries and propose solutions that promote long-term client success

• Analyze lifecycle marketing performance data and convert findings into actionable recommendations

• Create reporting and presentation materials that convey performance insights and strategic opportunities

• Identify performance drivers, emerging risks, and growth possibilities within lifecycle programs

• Oversee the scope of services for assigned accounts to ensure recommendations are in line with contracted hours and priorities

• Recognize potential scope risks or resource limitations and relay recommendations to the company contact

• Collaborate with internal team members supporting assigned accounts to guarantee alignment between strategy and execution

• Review lifecycle initiatives and campaign strategies to ensure consistency with overall program strategy and client goals

• Provide feedback that ensures accuracy, brand consistency, and adherence to lifecycle marketing best practices

• Spot opportunities to enhance program performance and execution quality

⛳️ Requirements

• All applications, resumes/CVs, and responses must be submitted in English

• 5 to 7 years of experience managing retention marketing programs for DTC ecommerce brands

• Proven experience in developing lifecycle strategies across email, SMS, CRM, and loyalty programs

• Extensive experience with Klaviyo is mandatory

• Strong background in managing and optimizing retention programs

• Experience with Shopify or supporting Shopify-based ecommerce brands is essential

• Comprehensive understanding of lifecycle marketing analytics and performance reporting

• Ability to translate performance data into actionable marketing strategies

• Excellent client communication and presentation skills

• Capability to work independently while collaborating with distributed teams

• Agency experience is advantageous

• Bachelor’s degree or equivalent professional experience is required

🏝️ Benefits

• This position is structured as an independent contractor engagement.

• Contractors are not eligible for company-sponsored benefits, including health insurance, retirement plans, paid time off, bonuses, equity, or other employee benefit programs.

• Compensation will be discussed during the interview process and will be based on the contractor’s experience, qualifications, and proposed hourly rate.

• The engagement may require up to 40 hours per week.

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