Senior Strategic Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the Regional ABM Blueprint.

• Collaborate with sales and marketing leadership to formulate strategies, frameworks, and playbooks that facilitate scalable ABM throughout the region.

• Empower field teams to implement consistent, impactful 1:1, 1:few, and 1:many ABM initiatives that enhance pipeline, strengthen customer relationships, and generate measurable revenue growth.

• Direct the design and execution of high-impact ABM programs in collaboration with sales and regional marketers to boost pipeline, enhance customer relationships, and drive revenue across key accounts.

• Leverage performance insights to refine strategies, validate new methodologies, and establish best practices that can be scaled across the organization.

• Shape and advance our ISAC (Information Sharing and Analysis Center) marketing strategy to penetrate target accounts more effectively, fostering ecosystem relationships through specialized memberships and impactful, in-person activations.

• Advocate for the adoption of generative AI by creating practical workflows, prompts, agents, governance, and enablement that empower marketers to enhance productivity and creativity.

• Create repeatable planning frameworks, operational processes, and best practices that streamline execution, enhance consistency, and enable regional teams to deliver outstanding marketing at scale.

• Collaborate with regional marketing leaders to formulate quarterly and annual plans, ensuring that investments align with business priorities, customer needs, and ABM best practices while driving pipeline and revenue.

• Assess emerging technologies, optimize the current marketing technology ecosystem, and translate complex capabilities into user-friendly solutions that enhance adoption, efficiency, and performance.

• Develop impactful reporting frameworks, KPIs, and executive-ready insights that illustrate marketing's contribution to the business, reveal optimization opportunities, and guide strategic decision-making.

• Cultivate trusted partnerships across sales, marketing, and extended teams to enhance alignment, streamline execution, and create integrated strategies that accelerate business outcomes.

• Identify opportunities to simplify processes, eliminate friction, and introduce smarter working methods that enable the organization to scale, adapt, and innovate.

⛳️ Requirements

• Over 10 years of experience in B2B marketing, field marketing, ABM, and/or marketing strategy.

• Experience collaborating closely with sales organizations in a matrixed environment.

• Proven experience in designing, launching, and operationalizing ABM programs or strategic marketing initiatives.

• Demonstrated success in driving measurable pipeline growth through integrated marketing programs.

• Strong expertise in vertical market segmentation, industry analysis, and specialized account and cluster positioning.

• Proven experience in utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency, and drive business outcomes.

• Mastery of modern ABM strategies and an understanding of how complex organizations operate.

• Strong understanding of sales methodologies, deal mechanics, and revenue-generating sales processes.

• Experience in developing scalable marketing frameworks, playbooks, and enablement programs.

• Excellent project management and cross-functional leadership capabilities.

• Strong analytical skills, including marketing measurement, attribution, and performance reporting.

• Exceptional communication and stakeholder management abilities with the capacity to influence across functions and regions.

• Hands-on experience using generative AI to enhance marketing effectiveness, productivity, and planning.

• In-depth familiarity with CRM platforms, marketing automation, ABM technologies, intent data, content experience platforms, and analytics tools.

• Curiosity to evaluate emerging technologies and convert innovation into practical business value.

🏝️ Benefits

• Leading market compensation and equity awards.

• Comprehensive physical and mental wellness programs.

• Competitive vacation and holidays for relaxation.

• Paid parental and adoption leaves.

• Opportunities for professional development for all employees, regardless of level or role.

• Employee Networks, geographic neighborhood groups, and volunteer opportunities to foster connections.

• Dynamic office culture with world-class amenities.

• Great Place to Work Certified™ globally.