Senior Specialist, Digital Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Assist in the planning and implementation of comprehensive ABSM campaigns specifically designed for large enterprise target account segments, employing various channels such as personalized email marketing, targeted advertising, content marketing, and more.

• Collaborate closely with the Marketing Campaign Manager along with content and creative teams to develop customized marketing materials that align with the preferences and needs of target accounts throughout the customer journey.

• Leverage data-driven market insights and customer information to create targeted, personalized campaigns.

• Implement engagement and nurturing campaigns to provide optimized content experiences.

• Utilize marketing channels to enhance campaign effectiveness and introduce creative approaches to boost demand generation efforts.

• Partner with the content team to formulate personalized content and messaging strategies that cater to the distinct needs and interests of target accounts and key decision-makers.

• Collaborate with cross-functional B2B marketing teams, including content creators, designers, marketing campaign managers, performance analysts, and others to ensure smooth campaign execution and alignment with broader organizational objectives.

• Regularly monitor industry trends and competitor activities, adjusting campaigns as necessary to remain competitive and implementing optimization strategies based on performance data.

• Utilize ABSM platforms, marketing automation systems, CRM tools, and analytics platforms to facilitate ABSM campaign execution, measurement, and optimization. Stay informed about emerging ABSM technologies, tools, and best practices to foster innovation and effectiveness in our ABSM strategies.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience (3 years) in digital marketing and ABSM with an emphasis on campaign management and execution.

• Demonstrated experience in executing and optimizing successful B2B marketing/ABM campaigns.

• Solid understanding of B2B demand generation principles.

• Strong familiarity with digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, DemandBase, and email marketing software.

• Basic knowledge and a keen interest in learning how to read and interpret marketing data, analyze performance metrics, and derive actionable insights to enhance campaign performance.

• Excellent project management capabilities, with the ability to prioritize tasks, meet deadlines, and handle multiple projects concurrently.

• Experience with marketing automation platforms (e.g., Pardot, Marketo, HubSpot) and CRM systems (e.g., Salesforce) is preferred.

• Exceptional written and verbal communication skills.

• A natural curiosity, problem-solving mindset, and openness to adopting new technologies.

• Capacity to thrive in high-pressure situations and environments, with the ability to self-organize and prioritize workload effectively.

• Outstanding project management skills coupled with a proactive, results-oriented attitude.

• Experience working remotely and across diverse cultures, engaging in global business activities.

🏝️ Benefits

• Competitive salary

• Flexible working hours

• Professional development budget

• Home office setup allowance

• Global team events