Senior Director – Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a team of Digital Marketing Producers and Email Automation to drive efficiency and improvement in budget management and campaign execution.

• Supervise the creation and implementation of all in-house digital marketing initiatives for CIEE programs.

• Facilitate discovery sessions, pinpoint client requirements, and design marketing automation strategies.

• Provide recommendations to business units and senior leadership regarding objectives, outcomes, and forecasts for campaign development and budget proposals.

• Create and execute sophisticated nurture programs, lead scoring frameworks, lead lifecycle strategies, and intricate automation workflows.

• Conduct analytical assessments of multi-channel marketing effectiveness, conversion tracking, and ROI—translating data into mid and senior-level reports and actionable insights for campaign enhancement.

• Educate and mentor Digital Communications staff and other Sales & Marketing team members on marketing automation best practices and essential digital marketing platforms (such as Marketo and Salesforce).

• Coordinate the import/export of lead data with the Enrollment Management Operations team.

• Establish, build, and maintain vendor partnerships for marketing platforms and associated web applications.

• Direct the development and rollout of paid social media marketing strategies for CIEE channels that align with the mission, values, and brand to enhance awareness and engagement within the University community.

• Collaborate with business units, the social media team, and stakeholders to create social media campaigns that effectively address client needs.

• Assess and quantify the success of paid social media efforts through metrics, data analysis, and audience engagement.

• Manage campaign performance reports, communicate results across teams, and offer recommendations for performance improvement.

• Stay informed on emerging trends and social platforms, seeking opportunities to enhance CIEE's digital presence.

• Oversee account access on social platforms and provide guidance on organizational governance.

⛳️ Requirements

• Bachelor's Degree in marketing, business, or a related discipline.

• MBA is preferred.

• At least ten (10) years of professional experience in digital marketing, social media marketing, and inbound or lead generation campaigns.

• Exceptional project management abilities and a keen eye for detail.

• High proficiency with Marketo, Salesforce, Adobe Products, DOMO, PowerBI, and various project management tools.

• Strong grasp of and practical experience with A/B testing, audience segmentation, and analytical evaluation across all digital marketing data to foster ongoing campaign performance optimization.

• Expert multitasker capable of delivering results under tight deadlines.

• Excellent writing and editing skills.

🏝️ Benefits

• Paid time off

• Parental leave

• Gym Reimbursement Program

• Employee Assistance Program

• Short-term & Long-term Disability

• 6 floating Fridays (subject to eligibility guidelines)

• Discounts on CIEE Study Abroad Programs

• 403(b) Retirement Plan with employer contribution

• Comprehensive Insurance Coverage (life, travel, medical, dental, and vision)

• Flexible Spending Accounts/Health Savings Accounts (medical and dependent care)

• Optional Benefits (identity theft protection, pet insurance, accident coverage, and critical illness insurance)