Senior Software Developer – Marketing Integrations

This is a fully remote position, open to applicants in Canada.

📋 Description

• Serve as the technical and product subject matter expert for Braze, guiding platform strategy, configuration, and best practices.

• Develop and sustain integrations linking Braze with player accounts, sportsbook, casino, CRM, data platforms, and external services.

• Create player data models, events, attributes, segments, subscriptions, and environments to facilitate personalized engagement.

• Oversee Braze implementations and migrations, ensuring data reliability, smooth transitions, and minimal disruption to player communications.

• Construct pipelines that maintain accurate and current player profiles, wagering activity, events, and segments.

• Collaborate with CRM, Marketing, and Product teams to translate player engagement needs into scalable technical solutions.

• Track platform usage, campaign performance, deliverability, and data consumption to pinpoint opportunities for enhancement.

• Assess and support related platforms such as Salesforce Marketing Cloud and Customer Data Platforms (CDPs).

• Ensure that solutions comply with security, privacy, consent, and responsible gaming standards.

• Document architecture, integrations, and runbooks while aiding in monitoring and incident response for key marketing systems.

⛳️ Requirements

• Over 6 years of software engineering experience in building and integrating production systems.

• More than 3 years of hands-on experience with Braze or a similar customer engagement platform (e.g., Salesforce Marketing Cloud, Iterable, Airship, Adobe Campaign).

• Preferred experience in iGaming, sports betting, casino, or other regulated sectors.

• Backend development and integration expertise with APIs, webhooks, event-driven architecture, and cloud infrastructure, particularly AWS.

• Proficient in backend development using Node.js, C# (.NET Core/6+), Python, or Java.

• Demonstrated capability to lead platform implementations, migrations, and integrations from design through to production support.

• Experience collaborating with CRM, Marketing, Product, and Engineering teams as a technical owner.

• Strong understanding of security, privacy, personally identifiable information (PII), consent, and compliance in high-volume consumer environments.

• Familiarity with AI-driven personalization and engagement is an advantage.

🏝️ Benefits

• Reasonable accommodation for applicants with disabilities.

• Interview note-taking via Metaview; notes managed in accordance with applicable U.S. and Canadian privacy laws.