Senior Social Media Manager, B2B

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of, expand, and enhance Sword's footprint on LinkedIn, X, and Instagram.

• Create and implement unique, audience-focused channel strategies.

• Generate, compose, and deliver long-form posts, short-form videos, carousels, and real-time insights in collaboration with Marketing, Design, and Brand teams.

• Balance adherence to brand guidelines with bold, innovative creative ventures.

• Occasionally craft or shape content for executive leadership on LinkedIn and X.

• Manage social KPIs such as Organic Reach, Engagement Rate, Share of Voice, CTR, and Audience Growth.

• Create weekly and monthly reporting routines that analyze top-performing content, conduct post-mortems, and identify channel trends.

• Utilize performance metrics to refine content formats, hooks, posting schedules, and narrative strategies.

• Adjust tone, design, and messaging to suit each platform's audience while preserving brand identity.

• Spearhead proactive community management, engage in real-time discussions, participate in threads, and facilitate executive interactions.

⛳️ Requirements

• Over 5 years of focused experience in social media management.

• A proven history of growing organic accounts on LinkedIn, X, and Instagram.

• A compelling portfolio or links to accounts showcasing outstanding copywriting, creative concepts, and short-form video production/direction.

• Expertise in analytics tools such as Sprout Social, Hootsuite, native platform analytics, and GA4.

• A demonstrated practice of making data-informed creative modifications.

• In-depth understanding of platform-specific algorithms, format trends, and audience behaviors.

• Capacity to work swiftly, respond to trending cultural events, and produce copy/visuals in real time.

• Demonstrate at least Level 1 AI proficiency (Explorer), utilizing AI daily to enhance personal productivity.

🏝️ Benefits

• Sword provides additional benefits beyond total compensation; specific benefits may vary by country and will be detailed separately.

• Private company stock options may be included in total compensation where applicable.

• Variable bonuses or sales incentives may also be part of total compensation where applicable.