Senior Social Media, Content Manager

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Design and implement social media strategies across platforms such as LinkedIn, Facebook, Instagram, and other pertinent channels.

• Create, compose, and share engaging content specifically tailored for Forex, CFD, and financial services audiences.

• Establish content pillars, editorial calendars, and campaign strategies that align with business goals.

• Oversee daily social media activities to enhance brand recognition, engagement, and lead generation.

• Craft persuasive copy for marketing initiatives, product launches, and promotional campaigns.

• Ensure all content adheres to financial services marketing regulations and Meta advertising guidelines.

• Maintain uniform brand messaging across all digital communication platforms.

• Assist in reputation management through review sites and online brand monitoring.

• Collaborate closely with designers, marketing teams, and external agencies to produce high-quality campaigns.

• Support promotional initiatives, trading contests, bonus offers, and client acquisition efforts.

• Coordinate multilingual content projects as needed.

• Manage multiple content projects while adhering to deadlines and business priorities.

• Monitor and evaluate content and social media performance utilizing Google Analytics, Google Search Console, and platform insights.

• Identify opportunities to enhance engagement, reach, and conversion through data-driven insights.

• Prepare performance reports and refine content strategies based on key performance indicators.

⛳️ Requirements

• A minimum of 2 years of experience in a Forex Broker, CFD Broker, Multi-Asset Broker, FinTech, or Financial Services company.

• Strong comprehension of Forex trading, CFDs, MT4/MT5 platforms, brokerage business models, and Affiliate/IB programs.

• Demonstrated experience managing LinkedIn, Facebook, Instagram, and other social media platforms.

• Exceptional copywriting, storytelling, and content creation abilities.

• Capability to independently develop and implement content strategies without solely depending on agencies.

• Familiarity with Meta Advertising Policies for Financial Services and brokerage compliance standards.

• Experience in managing content calendars and social media strategies.

• Strong project management, organizational, and communication competencies.

• Proficiency in using Google Analytics, Google Search Console, and social media reporting tools.

• Fluent in English (C1 level and above) in both written and verbal communication.

• A portfolio demonstrating relevant social media and content work (mandatory).

• Experience with international brokerage brands.

• Experience managing multilingual content projects.

• Knowledge of Trustpilot and broker review platforms.

• Experience in supporting bonus campaigns, trading competitions, and acquisition campaigns.

• Understanding of trader acquisition, retention marketing, and customer lifecycle communications.

🏝️ Benefits

• A highly visible role that supports strategic decision-making.

• Exposure to international projects.

• A professional environment that emphasizes ownership growth and analytical excellence.