Senior Social Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take responsibility for NetDocuments’ social media strategy, editorial calendar, and implementation across all corporate platforms.

• Develop and enhance thought leadership initiatives for executives and subject matter experts, assisting leaders in sharing their knowledge, viewpoints, and industry insights with legal and technology audiences across all sectors we serve.

• Define the KPIs, reporting framework, and measurement strategies that link social media activities to brand awareness, influence, engagement, and business results.

• Expand NetDocuments' audience, share of voice, and industry impact while promoting interaction with legal professionals and technology decision-makers.

• Discover and leverage industry discussions, market trends, product launches, customer narratives, and cultural moments that reinforce NetDocuments' status as a category leader.

• Oversee social governance, including employee advocacy standards, social media policies, profile best practices, and assessment of advocacy tools.

• Actively participate in communities where legal and technology professionals congregate, nurturing relationships and enhancing the credibility of the NetDocuments brand.

• Gather original content during events, customer visits, and consumer interviews.

• Act as the editorial heartbeat of the company; providing speed, judgment, and creativity in how NetDocuments presents itself in the market daily.

• Develop scalable initiatives that bring executive and SME expertise to life through LinkedIn Live, short-form videos, podcasts, webinars, customer interviews, and other innovative content formats.

• Manage and implement the organic social media strategy, including the promotion of reports, campaigns, and thought leadership content, while collaborating with demand generation teams to synchronize organic and paid social efforts.

• Proven experience in utilizing organic social media as a demand generation tool to enhance audience growth, engagement, and business outcomes.

⛳️ Requirements

• A minimum of 6 years of B2B social media experience, with a proven track record of managing both organic and paid social initiatives.

• Outstanding writing, editing, and storytelling abilities with the capacity to adjust voice, tone, and messaging for diverse audiences.

• Demonstrated success in amplifying executive, thought leadership, or corporate brands on LinkedIn and other professional platforms.

• Strong analytical abilities with experience in defining KPIs, establishing targets, and conveying performance insights to stakeholders and executive audiences.

• Proven capability to simplify complex subjects into engaging, accessible content that resonates with professional audiences.

• Experience in utilizing AI-driven marketing and social media tools to enhance content creation, distribution, and performance.

• Proficient in producing and managing video content across various formats, including LinkedIn Live events, customer interviews, executive video series, webinars, podcasts, short-form social videos, and on-demand thought leadership content, using tools like StreamYard, Riverside, Zoom, Adobe Premiere Pro, Descript, or similar platforms.

🏝️ Benefits

• 90% of healthcare premiums covered by the company

• Company contribution to HSA

• 401K matching at 4% with immediate vesting

• Flexible PTO (typically 3 to 4 weeks per year)

• 9 paid holidays

• Monthly wellness contributions

• Access to LinkedIn Learning with dedicated monthly time to explore