Senior SEO Specialist

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Take charge of local search performance across 15 different markets.

• Oversee Google Business Profiles, local landing-page architecture, citations, review signals, and internal linking.

• Strategize, organize, and document technical SEO preparedness for the upcoming website launch in November.

• Manage crawl and index health, rendering, redirects, canonical tags, structured data, and conduct post-launch monitoring.

• Review webmaster-related tasks, highlight items requiring attention or clarification, and implement tasks in collaboration.

• Lead efforts to enhance visibility across Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot.

• Utilize citation and visibility data to pinpoint answer-engine opportunities.

• Identify content gaps and create keyword and content maps tailored to prospective-client search scenarios.

• Prioritize content development based on state, market, and practice area.

• Assess and report on SEO impact using Google Search Console, GA4, and HubSpot.

• Analyze changes based on impressions, clicks, consultations, and overall business results.

• Recognize initiatives that fail to achieve desired outcomes.

• Collaborate with leadership from Content, Web, and Marketing teams.

• Within the first 30 days, comprehend the client-conversion funnel, audit all 15 markets, and identify the three highest-priority issues.

• From days 31 to 60, lead technical SEO preparedness, implement initial market and practice-area pages, and work together on new website pages.

• During days 61 to 90, assess AI-search visibility and present a prioritized optimization plan for answer-engine results.

⛳️ Requirements

• A minimum of four years of professional SEO experience, with at least two years focused on multi-location or multi-market websites.

• Strong technical SEO knowledge, including the ability to interpret crawl reports and diagnose rendering issues.

• Proven ability to collaborate effectively with web developers to resolve technical challenges.

• Advanced proficiency in Google Search Console and GA4.

• Capability to leverage first-party data for performance evaluation, opportunity identification, and informed recommendations.

• Experience managing the technical SEO requirements of at least one website migration from launch through post-launch monitoring.

• Demonstrated ability to connect SEO initiatives to quantifiable business outcomes, such as qualified leads, consultations, conversions, or revenue.

• Experience in the legal, healthcare, or other regulated professional services industries is beneficial but not mandatory.

• Practical experience with AI-search visibility and answer engine optimization tools is advantageous but not essential.

• Experience in implementing and validating structured data and schema markup is a plus but not required.

• Proficiency in Spanish-language SEO is beneficial but not essential.

• Familiarity with using HubSpot to track organic leads, consultations, and conversions is a plus but not necessary.

• Candidates and incumbents must be capable of performing assigned duties with or without reasonable accommodations.

🏝️ Benefits

• Health insurance with optional HSA.

• Short-term disability coverage.

• Long-term disability coverage.

• Dental insurance.

• Vision care services.

• Life insurance.

• Flexible Spending Accounts for healthcare and dependent care.

• 401(k) retirement plan.

• Paid vacation.

• Sick leave.

• Employee assistance program.

• Optional accident insurance.

• Optional life insurance.

• Optional disability insurance.

• Optional long-term care insurance.

• Optional critical illness and cancer insurance.

• Pet insurance available.

• Commuter and transit programs may be offered in certain markets.

• Opportunities for training and development.

• Paid public holidays.