Senior SEO Specialist

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Take ownership and oversee local search performance across 15 different markets.

• Manage Google Business Profiles, local landing-page frameworks, citations, review signals, and internal linking strategies.

• Direct the strategy, planning, organization, and documentation of technical SEO readiness for the upcoming website launch in November.

• Oversee crawl and index health, rendering issues, redirects, canonical tags, structured data, and post-launch monitoring activities.

• Identify and highlight items needing further attention or clarification during Webmaster reviews and execute necessary tasks.

• Enhance visibility across Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot.

• Utilize citation and visibility analytics to uncover answer-engine opportunities.

• Spot content gaps and create a comprehensive keyword and content mapping strategy.

• Prioritize content development for topics related to divorce, custody, child support, spousal maintenance, and property division by state and market.

• Assess and report on SEO impact via Google Search Console, GA4, and HubSpot.

• Analyze changes based on impressions, clicks, consultations, and overall business outcomes.

• Collaborate with leadership teams in Content, Web, and Marketing.

• Conduct audits of local search performance across all 15 markets and pinpoint the three most critical issues.

• Lead the technical SEO preparations for the November website launch.

• Implement initial market and practice-area pages based on content-gap analysis.

• Assess AI-search visibility and propose a prioritized plan for improvements.

⛳️ Requirements

• A minimum of four years of professional SEO experience, including at least two years working with multi-location or multi-market websites.

• Strong expertise in technical SEO, with the capability to interpret crawl reports, diagnose rendering issues, and collaborate effectively with web developers to resolve technical challenges.

• Advanced knowledge of Google Search Console and GA4.

• Proficient in utilizing first-party data to assess performance, identify opportunities, and provide informed recommendations.

• Experience managing the technical SEO aspects of at least one website migration, including launch and post-launch monitoring.

• Proven track record of linking SEO initiatives to measurable business outcomes, such as qualified leads, consultations, conversions, or revenue growth.

• Prior experience in the legal, healthcare, or another regulated professional-services sector is advantageous but not mandatory.

• Hands-on experience with AI-search visibility and answer engine optimization tools is beneficial but not essential.

• Experience in implementing and validating structured data and schema markup is beneficial but not essential.

• Spanish-language SEO skills are advantageous but not required.

• Familiarity with HubSpot for tracking organic leads, consultations, and conversions is beneficial but not required.

• Proficiency in tools such as Google Search Console, GA4, Ahrefs, Otterly.ai, HubSpot integrated with Salesforce, CallRail, and Screaming Frog or similar tools.

• Capability to perform responsibilities with or without reasonable accommodations.

🏝️ Benefits

• Health insurance with an optional HSA.

• Short-term disability coverage.

• Long-term disability coverage.

• Dental insurance.

• Vision care services.

• Life insurance policy.

• Healthcare Flexible Spending Account.

• Dependent Care Flexible Spending Account.

• 401(k) retirement plan.

• Paid vacation time.

• Sick leave.

• Employee assistance program.

• Optional accident insurance.

• Optional life insurance.

• Optional disability insurance.

• Optional long-term care insurance.

• Optional critical illness and cancer insurance.

• Pet insurance options.

• Commuter and transit programs may be available in specific markets.

• Training and development opportunities.

• Paid public holidays.