Senior SEO, GEO Strategist

This is a fully remote position, open to applicants in India.

📋 Description

• Developing and managing SEO strategies for a designated portfolio of ecommerce clients.

• Creating prioritized SEO roadmaps that integrate technical SEO, content, authority building, UX enhancements, and conversion optimization with business goals.

• Identifying valuable opportunities across product pages, category pages, collection pages, editorial content, buying guides, and comparison content.

• Conducting comprehensive SEO audits that encompass technical SEO, information architecture, internal linking, crawlability, indexation, structured data, Core Web Vitals, rendering, duplicate content, canonicalization, pagination, faceted navigation, redirects, and site migrations.

• Analyzing performance metrics using Google Analytics 4, Google Search Console, ecommerce platform data, crawling tools, rank tracking software, and other pertinent SEO platforms.

• Investigating fluctuations in rankings, traffic, conversions, revenue, and visibility to uncover the underlying causes of performance variations.

• Distinguishing SEO performance from seasonal trends, promotions, merchandising changes, paid advertising efforts, product availability, tracking issues, and broader market shifts.

• Collaborating with Developers, Content Writers, Designers, Outreach Specialists, and Account Managers to ensure effective implementation of SEO recommendations.

• Translating technical SEO insights into clear development tickets with priorities, requirements, and anticipated business impact.

• Monitoring the quality of implementations and validating completed SEO recommendations.

• Leading client strategy meetings, performance reviews, and quarterly business assessments while effectively communicating technical and commercial insights.

• Providing clients with strategic recommendations backed by evidence, analysis, and commercial implications rather than generic SEO best practices.

• Assisting in the development and continuous enhancement of Hustler Marketing's GEO and AEO methodologies, frameworks, deliverables, reporting, and measurement systems.

• Researching emerging AI search platforms including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Microsoft Copilot, and other AI-driven search experiences.

• Conducting prompt research to better understand how consumers discover, compare, and evaluate products through AI platforms.

• Assessing client visibility across AI search platforms and identifying opportunities to enhance citations, recommendations, structured data, entity consistency, product feeds, authority signals, reviews, and content extractability.

• Staying updated on trends and developments in SEO, GEO, AI search, ecommerce, and search engine algorithms while distinguishing significant trends from industry speculation.

• Contributing strategic analysis and recommendations to Hustler Marketing's own SEO projects.

• Continuously researching industry best practices and sharing insights with the Head of SEO & GEO and the broader team.

• Offering SEO-related expertise to other internal departments as needed.

• Reporting directly to the Head of SEO & GEO.

⛳️ Requirements

• Significant hands-on experience in leading SEO strategies for ecommerce websites.

• Strong experience with Shopify or Shopify Plus and BigCommerce (experience with Magento, Adobe Commerce, Salesforce Commerce Cloud, WooCommerce, or headless commerce platforms is a plus).

• Advanced knowledge of technical SEO, particularly for large ecommerce websites and extensive product catalogs.

• Strong experience utilizing Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker Studio, and other SEO analysis tools.

• Excellent understanding of keyword research, search intent, information architecture, internal linking, on-page optimization, and ecommerce content strategy.

• Proven capability to connect SEO performance with business metrics such as conversions, transactions, average order value, and revenue.

• Experience diagnosing changes in SEO performance across organic search while considering paid campaigns, promotions, merchandising, seasonality, and tracking issues.

• Strong experience in translating SEO audits into prioritized implementation roadmaps and actionable development requirements.

• Excellent analytical, critical thinking, and problem-solving abilities.

• Ability to independently prioritize high-impact opportunities instead of delivering generic SEO recommendations.

• Excellent written and verbal English communication skills, with confidence in presenting strategy and performance to clients and senior stakeholders.

• Strong organizational skills, accountability, responsiveness, and the ability to consistently meet deadlines.

• Experience working remotely and collaborating with cross-functional teams is a significant advantage.

• Working knowledge of GEO, AEO, AI search platforms, or AI-powered discovery tools is highly desirable, although practical curiosity and a willingness to learn are more valued than claiming expertise.

• Familiarity with structured data, product feeds, entity optimization, AI visibility measurement, and ecommerce SEO best practices is a strong advantage.

• Experience with SQL, Python, JavaScript, APIs, log-file analysis, or advanced data visualization tools is considered a plus.

• Must be available and responsive during office hours (Mondays to Fridays between 3-6 PM BCN time).

• Must consistently work 30-35 hours per week (approximately 140 hours per month).

• Must have a stable internet connection and a laptop or desktop computer capable of attending virtual meetings.

• Must be open to receiving constructive feedback while also providing thoughtful feedback to colleagues to enhance team performance.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and continuous learning.

• Flexible working hours and remote work options.

• Collaborative and innovative team environment.

• Access to the latest tools and technologies in the SEO field.