Senior SEO, GEO, PPC Manager

This is a fully remote position, open to applicants in India.

📋 Description

• **Your primary responsibilities will include:  **

• - Take complete ownership and guide the comprehensive keyword strategy across all designated verticals and product families. Engage deeply in thorough keyword research, analyze search intent, benchmark against competitors, and uncover content gaps to develop and continually optimize Civica’s organic search framework.

• - Propel Civica’s Generative Engine Optimisation strategy from the forefront, actively enhancing our visibility within AI-generated responses, large language model discovery platforms, and cutting-edge generative search experiences. Establish and advocate for best practices as this dynamic field progresses.

• - Strategically design, implement, and oversee paid search campaigns with precision, directly managing PPC operations with a performance-driven focus aligned to budgetary constraints. Fully accountable for keyword selection, bid adjustments, engaging ad copy, quality scoring, and insightful performance analytics.

• - Conduct technical SEO audits in collaboration with the Web and Performance Marketing Manager and relevant teams, proactively identifying, prioritizing, and addressing technical issues affecting crawlability, site speed, indexation, and structured data throughout our online presence.

• - Collaborate closely with Content and Product Marketing Management teams to enhance SEO initiatives—creating clear content briefs, reviewing outputs for optimal search efficacy, and ensuring every new page is constructed with targeted keywords and user search intent at its core.

• - Monitor, evaluate, and report on organic search trends, keyword rankings, paid search performance, and pipeline attribution with a sharp focus on insights. Provide regular, data-driven reports to the Director of Marketing Channels to drive ongoing optimization across all search activities.

• - Remain at the cutting edge of advancements in traditional search, AI-augmented search, and GEO best practices. Transform the latest trends into actionable strategies that maintain and enhance Civica’s search visibility in a fast-evolving landscape.

• - Work closely with the Web and Performance Marketing Manager to seamlessly integrate paid and organic search strategies, utilizing shared keyword insights, optimizing landing page performance, and coordinating comprehensive reporting to highlight the total search impact on pipeline growth.

⛳️ Requirements

• **What you will need to succeed in this role **

• - Extensive, hands-on SEO knowledge encompassing keyword strategy, technical SEO, on-page optimization, and link building, with a proven history of enhancing organic search visibility and contributing to pipeline growth in a B2B technology context.

• - Active, practical knowledge of Generative Engine Optimisation and LLM visibility, with real-world experience or a clear, evidence-based strategy to elevate brand presence within AI-generated search environments and the capacity to develop this capability internally from the ground up.

• - Proficient use of SEO and PPC tools such as Semrush, Ahrefs, Google Search Console, and Google Ads, with the ability to operate these platforms independently, derive meaningful insights, and convert data into actionable optimization strategies.

• - Demonstrated ability to collaborate effectively with content, web, and PMM teams, articulating requirements clearly, exerting influence without direct authority, and ensuring that search strategy is integrated throughout the content and web production processes rather than applied retroactively.

• - Commercially focused, with the ability to link keyword strategy and search performance to pipeline metrics, communicate the business value of search investments to senior stakeholders, and manage PPC spending with disciplined efficiency within a budgetary framework.

• - Inquisitive and self-motivated, with the ambition to stay ahead of a rapidly changing search landscape, present well-considered recommendations to the team, and establish genuine internal authority in both established and emerging search domains.

🏝️ Benefits

• **Why you’ll enjoy working with us.**

• We recognize that a happy workforce is a productive one, leading to greater job satisfaction. Here’s what you can expect:

• **We’re all unique - **and we celebrate this diversity.

• **We foster an inclusive, safe, and welcoming atmosphere for all Civicans **- with numerous opportunities for personal growth and excellence.

• **Giving culture - **we encourage you to "give back" through benefits such as our Days of Difference leave, allowing you to volunteer for a charity of your choice.

• **Flexible Work - **we offer comprehensive flexibility options including part-time work, adjusted hours, staggered shifts, and hybrid or remote working, supporting work-life balance tailored to individual needs.

• **Apply for this position **- Become part of something exceptional. Do you envision yourself in this role? If so, we would love to hear from you.

• **Interview Process - **You will undergo a first interview, a case study, and a final round interview.