Senior SEM Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate the growth strategy and manage the daily performance marketing activities for the owned and operated property.

• Lead and guide team members in identifying the best tactics and strategies to achieve commercial goals.

• Collaborate with product and finance teams to analyze product LTVs and ensure media channels perform at the desired ROI.

• Leverage data-driven insights to pinpoint opportunities and recommend enhancements for performance.

• Assess and refine attribution models for evaluating channel effectiveness.

• Provide guidance to the team based on insights from regular performance assessments and outline actions to foster growth.

• Synchronize paid strategies with the on-site experience in partnership with product managers.

• Communicate performance variances against targets to leadership and stakeholders through management reports and other platforms.

• Establish a top-notch performance marketing operation for the company formation sector.

• Expand the business line from a small scale to a larger scale while maintaining target ROI.

• Develop a replicable growth strategy for other properties owned and operated by Forbes Advisor.

⛳️ Requirements

• Over 8 years of experience in PPC, SEM, Social, and Display marketing.

• Proven experience in customer acquisition utilizing LTV models for business services products.

• In-depth understanding of smart bidding strategies, including Google Ads' TROAS and TCPA.

• Experience in executing campaigns across various performance marketing channels.

• Proficient in website analysis using Google Analytics and internal reporting tools.

• Familiarity with external competitive research tools such as SEMrush.

• Demonstrated success in achieving measurable PPC outcomes, including revenue and profit growth, as well as ROI enhancement.

• Exceptional analytical, organizational, project management, and time management abilities.

• Creative thinker with a strong capability to identify and address challenges.

• Detail-oriented with the capacity to multitask in a fast-paced environment.

• High level of autonomy and self-drive.

• Ability to collaborate effectively within a team to support business objectives.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and advancement.

• Flexible working hours and remote work options.

• Employee wellness programs and initiatives.