Senior Salesforce Developer – Personalization Focus

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategically plan, execute, and enhance digital personalization initiatives utilizing Salesforce Marketing Cloud Personalization (Interaction Studio).

• Create real-time personalized campaigns and experiences tailored to user behavior, profiles, and contextual factors.

• Set up catalogs, events, segments, campaigns, decisions, and recommendations within the platform.

• Design and oversee automated journeys and communications within Salesforce Marketing Cloud Engagement, which includes behavioral triggers, transactional journeys, and relationship marketing campaigns.

• Integrate Personalization with Marketing Cloud Engagement to deliver personalized omnichannel experiences.

• Validate business rules, tracking, and implementation behaviors across both web and CRM environments.

• Analyze user browsing behavior, campaign performance, and conversion metrics to generate actionable insights for ongoing optimization.

• Collaborate with CRM, Media, BI, Product, and Technology teams to establish personalization, segmentation, and experimentation guidelines.

• Adhere to best practices for data governance, tracking, and compliance with Brazil’s LGPD and the GDPR.

⛳️ Requirements

• Extensive experience with Salesforce Marketing Cloud Personalization (Interaction Studio).

• Practical proficiency in configuring campaigns, segments, catalogs, events, and recommendations.

• Experience with Salesforce Marketing Cloud Engagement, particularly Journey Builder, Automation Studio, and behavioral triggers.

• Background in developing web and app personalization strategies driven by user behavior.

• Familiarity with JavaScript for campaign implementation and customization.

• Knowledge of SQL for data analysis and segmentation tasks.

• Proven experience in monitoring and interpreting performance metrics, A/B testing, and journey optimization.

🏝️ Benefits

• Meal and/or food allowance.

• Health and dental insurance.

• Pet health insurance.

• Home office allowance (for remote positions).

• Welcome kit provided during onboarding.

• Life insurance.

• Zenklub, offering psychological and nutritional support.

• TotalPass.

• Certification and Continuous Learning Program with partners including Adobe, Anthropic, AWS, Google, Microsoft, and Salesforce.

• Partnerships and discounts to foster your professional development.

• Access to UOL content.

• New Parent Kit.

• Extended maternity and paternity leave.

• Employee referral program.