Senior Retention Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a portfolio of client accounts, managing daily operations while pursuing long-term strategic objectives.

• Design, manage, optimize, and report on email and SMS marketing initiatives that meet client goals.

• Establish and execute measurement strategies to assess performance and provide actionable insights.

• Drive client success by developing customized retention marketing strategies that yield business outcomes.

• Examine customer and campaign data to identify strategic opportunities and inform marketing strategies.

• Act as a trusted advisor to clients, fostering strong, enduring relationships through proactive communication and strategic guidance.

• Keep abreast of industry trends and offer expert advice on email/SMS marketing best practices.

• Facilitate cross-functional collaboration with designers, copywriters, and data analysts to implement strategies effectively.

• Collaborate with internal teams and discipline leaders to enhance processes, methodologies, and client results.

⛳️ Requirements

• A minimum of 3 years of experience as a digital strategist or marketer, whether in an agency or client-side environment.

• Practical experience with email and SMS marketing; in-depth knowledge of retention strategies.

• Demonstrated ability to create and execute marketing strategies that yield measurable outcomes.

• Strong analytical abilities with the skill to convert data into engaging narratives and strategic plans.

• Excellent written and verbal communication capabilities.

• Proven track record of managing and enhancing long-term client relationships.

• Comprehensive understanding of branding, content strategy, and customer lifecycle marketing.

• Familiarity with Klaviyo and Figma is an advantage.

🏝️ Benefits

• Equal employment opportunity regardless of various factors.

• Transparency in compensation.