Senior Regional Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create a regional growth strategy that effectively generates and captures demand from small to medium-sized enterprises.

• Oversee lead capture, nurturing, sales handoff, and post-campaign follow-up plans to guarantee that each program delivers measurable results.

• Recognize local buyer needs and pivotal moments, then convert these insights into programs utilizing email, content, webinars, events, and sales activations.

• Collaborate with in-house Performance and Creative teams to implement regional concepts in the market and bring ideas to fruition across various channels and formats.

• Work closely with internal teams, including Analytics, Product Management, Product Marketing, Sales, and Marketing Operations, to ensure alignment in strategy, execution, reporting, and follow-up.

• Cooperate with Customer Marketing to maximize the impact of branded activations and events on both new prospects and existing customers.

• Cultivate and maintain strong relationships with internal stakeholders, external vendors, agencies, industry partners, and field teams to deliver high-quality programs on schedule and within budget.

• Evaluate campaign performance to gain insights into how activities generate qualified leads and influence funnel performance, pipeline creation, conversion, velocity, and revenue outcomes.

• Stay attuned to customer needs, market trends, competitor actions, and emerging marketing technologies to consistently enhance Deputy’s regional marketing effectiveness.

⛳️ Requirements

• 5+ years of marketing experience with a demonstrated history of driving demand generation and pipeline growth in a B2B/SaaS fast-paced technology environment.

• Extensive knowledge of marketing channels, including gated content, paid ads, webinars, field events, email, content, and sales activations, with a solid grasp of how each channel contributes to lead generation and pipeline development.

• Strong comprehension of the B2B marketing funnel, covering persona targeting, campaign strategy, lead generation, nurturing, attribution, conversion, and pipeline acceleration.

• Proven experience in building and managing integrated campaigns across paid, owned, earned, and field channels, from strategy through execution and optimization.

• Demonstrated ability to collaborate with Performance, Creative, Product Marketing, Sales, Marketing Operations, Analytics, and Brand teams to achieve coordinated campaign results.

• End-to-end ownership mindset. You execute swiftly, both directly and indirectly, driving projects to completion, taking ownership of mistakes, and learning from them.

• Agility and speed. You continually experiment with new ideas, adapt quickly when issues arise, and rapidly scale programs that yield strong outcomes.

• Strong analytical skills, with experience utilizing campaign and funnel data to assess performance, optimize spending, and enhance return on investment.

• Exceptional project management abilities, capable of managing competing priorities, timelines, budgets, stakeholders, and tight deadlines in a dynamic environment.

• Familiarity with Salesforce, Marketo, and related marketing analytics, reporting, or campaign operations tools, or similar applications.

• Outstanding written and verbal communication skills, strong stakeholder management abilities, and comfort collaborating with remote teams globally.

🏝️ Benefits

• Enjoy a flexible work policy (with a work-from-home stipend to set you up for success at home!)

• Own a piece of Deputy through our Employee Share Ownership Plan (ESOP)

• Take paid parental leave to support you and your family

• We’ll match your 401k contributions to help you save for the future

• Access mental health support with Spring Health

• Get comprehensive health benefits

• Use our commuter reimbursement program

• Take additional leave days — including 20 PTO days, study assistance, celebration days, and volunteering

• Join our global working groups focused on collaboration, belonging, and connection