Senior Regional Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and develop a data-driven marketing strategy for the Central region aimed at achieving pipeline and revenue goals, while presenting plans and outcomes to sales and marketing leadership.

• Lead digital marketing campaigns, regional conferences and roadshows, webinars, and account-based marketing initiatives, modifying the program mix in response to pipeline performance.

• Guide regional partner marketing activities and collaborate on joint marketing planning.

• Assess and report on the effectiveness and ROI of regional campaigns utilizing marketing automation and CRM data, providing KPI reports and recommendations to leadership.

• Act as the primary marketing partner for regional sales leadership by creating tailored collateral, presentations, outreach templates, and engaging in co-marketing with channel partners.

• Oversee and manage the regional marketing budget, including forecasting, allocation, and reconciliation tasks.

• Provide go-to-market guidance across BDR, partner, sales, and corporate marketing teams for the Central region.

• Willingness to travel a minimum of 30%.

⛳️ Requirements

• Candidates must be residents of a Midwest/TOLA/Heartlands state.

• A minimum of 6 years of experience in B2B regional or field marketing.

• Demonstrated ability to independently create and implement market-specific strategies that yield measurable pipeline and revenue results.

• Proficient with a major marketing automation platform, such as Marketo or HubSpot, and a CRM tool like Salesforce.

• Proven experience in designing and executing Account-Based Marketing (ABM) campaigns.

• Experience in managing and reconciling a regional marketing budget.

• Bachelor's degree in Marketing, Business, or a related field.

• Preferred: experience in technology, cybersecurity, or SaaS sectors.

• Preferred: experience in leading regional trade shows and customer events.

• Preferred: experience in localizing corporate content and case studies.

• Preferred: experience in presenting regional strategies and results to senior sales and marketing leadership.

• Preferred: experience in mentoring or guiding members of the regional marketing team.

• Preferred: a post-graduate degree (e.g., MBA) or equivalent advanced experience.

🏝️ Benefits

• Stock options

• Attractive benefits

• Annual bonus

• Competitive compensation

• Growth opportunities

• Community-building opportunities