Senior Public Relations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive proactive media relations across the security trade, business, and technology press, translating company achievements into earned media coverage.

• Oversee an external PR agency, defining scope, priorities, and maintaining high standards for deliverables.

• Construct and execute communications strategies for product launches, industry events, and original research initiatives.

• Uphold the corporate messaging framework and ensure consistency in public communications across all channels.

• Enhance executive visibility through speaking engagements, bylines, and targeted media interactions.

• Collaborate with security and legal teams to ensure preparedness for issues and crisis communications, including protocols and holding statements.

• Implement communications measurement techniques, including share of voice, message pull-through, and sentiment analysis.

• Work closely with brand, product marketing, and demand generation teams to ensure a unified narrative across earned, owned, and paid channels.

• Report to the Head of Marketing and collaborate with senior leadership, product, security, and legal teams.

⛳️ Requirements

• Demonstrated experience in leading communications or public relations initiatives within B2B software, preferably in cybersecurity or related technical fields.

• Established record of securing media coverage through strong press relationships.

• Proven experience in managing an external PR agency to achieve measurable results.

• Background in crisis and issues communications in a security-sensitive or regulated environment.

• Excellent writing and editing skills, including the ability to produce initial drafts.

• A trusted communications advisor who maintains composure and clarity under pressure.

• Detail-oriented operator who evaluates and substantiates communications impact using data.

• Experience in communicating during a company repositioning or category creation effort is advantageous but not essential.

• Familiarity with identity, access management, or AI governance markets is a plus but not mandatory.

• Experience in supporting creator, influencer, or community programs aimed at technical audiences is beneficial but not required.

🏝️ Benefits

• Remote-first culture.

• Competitive compensation.

• Flexible Paid Time Off policies.

• Quarterly Self-Care Days (4 additional paid days off per year).

• Volunteer Days.

• Parental leave.

• Comprehensive health coverage, including for dependents.

• Support for home office setup.

• Free LastPass Families account for up to 5 members.

• Ongoing learning and development opportunities.

• Annual learning stipend.

• Peer-to-peer recognition through Motivosity.

• Employee Assistance Program for well-being support.

• Remote work stipend.

• Flexible Short-Term or Remote-Centric Work Arrangements.