Senior Project Marketing Manager, Social Media Head

This is a fully remote position, open to applicants in United States, +7 more locations.

📋 Description

• Develop and implement comprehensive multi-channel marketing strategies to foster substantial lead growth.

• Enhance and scale landing pages to optimize lead conversion rates.

• Identify and expand on high-performing marketing campaigns and channels effectively.

• Manage paid media channels, including Google Ads, Bing Ads, and collaborations with influencers.

• Utilize satisfied customers to encourage growth through referrals.

• Enhance search rankings using link building techniques and content marketing.

• Supervise the implementation of structured snippets.

• Lead and manage a globally distributed marketing team.

• Conduct regular one-on-one and team meetings to assess performance, challenges, and opportunities.

• Provide mentorship, training, and coaching to team members.

• Work collaboratively with technical and product teams to enhance user experience and tracking methods.

• Monitor and analyze essential marketing metrics to maximize ROI.

• Perform funnel analyses to identify areas for improvement.

• Collaborate with the Chief Revenue Officer (CRO) to design tests for offers, pricing, and promotions.

⛳️ Requirements

• A minimum of 7+ years of relevant experience.

• Proficiency in Performance Marketing.

• Experience in Social Media Marketing.

• Expertise in Digital Marketing practices.

• In-depth knowledge of Google Ads, including value-based bidding strategies.

• Proven experience in managing Google Ads, Bing Ads, and influencer partnerships.

• Experience in lead generation, conversion optimization, landing page development, SEO/link building, content creation, and structured snippets.

• Demonstrated ability to lead and manage an international marketing team.

• Capability to conduct performance reviews, one-on-one meetings, and provide mentoring, training, and coaching.

• Strong collaborative skills with technical, product, and CRO teams.

• Experience in tracking marketing metrics, analyzing funnels, and optimizing ROI.

• Ability to delegate tasks, mentor team members, enforce accountability, and stay actively involved in team execution.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working arrangements and a supportive work environment.

• Access to the latest tools and technologies in digital marketing.