Senior Programmatic Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the execution, performance, and expansion of programmatic marketing services for enterprise clients.

• Manage reporting, optimizations, client communication, and the execution of programmatic deliverables and workflows.

• Facilitate strategic collaboration with specialists, planning teams, marketing sciences, and account teams.

• Offer senior-level insights and guidance regarding the overall direction of programmatic initiatives.

• Design and implement programmatic campaign strategies across mobile, display, video, CTV, DOOH, and audio platforms.

• Oversee the onboarding process for programmatic accounts and campaigns within DSPs.

• Identify audience segments and establish data partnerships to enhance targeting efficacy.

• Cultivate relationships and negotiate terms with media vendors and networks.

• Act as the primary programmatic contact, subject matter expert, and trusted advisor to clients.

• Provide strategic guidance and consultation tailored to clients’ businesses and industries.

• Integrate reporting APIs and develop data strategies to optimize campaign performance.

• Analyze campaign performance and KPIs using advanced reporting tools.

• Present campaign insights and analyses to senior stakeholders.

• Apply measurement methodologies to support strategic recommendations.

• Leverage AI technologies to improve business processes.

• Utilize Power Digital’s Nova ecosystem.

⛳️ Requirements

• 4+ years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies.

• Strong business acumen with the ability to convert quantitative data into actionable business insights and recommendations.

• Comprehensive understanding of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio.

• Knowledge of ad creative best practices, including formats, specifications, and messaging tailored for various platforms.

• Proficiency in audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms.

• Exceptional communication, collaboration, and organizational skills.

• Keen attention to detail in setting up, monitoring, and managing programmatic campaigns.

• Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems.

• Experience in managing multiple projects from initiation to completion.

• Proven track record of building relationships and influencing key decision-makers.

• Legally eligible to work in the U.S.

🏝️ Benefits

• Base salary plus commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.

• 401(k) plan with 4% employer matching contributions.

• Unlimited Time Off available from day one.

• Fully flexible work environment: remote, in-office, or hybrid options.

• Employee Assistance Program (EAP).

• 12 observed United States national holidays plus 2 mental health recharge days each year.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Ongoing employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards including prize money and recognition for outstanding performance.

• Opportunities to participate in company DEI initiatives.