Senior Product Marketing Manager, Real Assets

This is a fully remote position, open to applicants in United States, +2 more states.

📋 Description

• Collaborate on Juniper Square's strategy, positioning, and messaging for the real assets sector, clearly defining a unique value proposition for every stakeholder within the CRE purchasing group, including CFOs, COOs, Heads of Asset Management and Fund Operations, Fund Controllers, Investor Relations, and technical evaluators.

• Develop the real assets persona and industry playbooks, detailing buyer and influencer roles, priorities, objections, and content requirements at every phase of the sales journey.

• Work closely with Sales leadership and top performers to create effective collateral that secures real assets deals, including executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific presentations for each stage of the buying process.

• Serve as the internal authority on real assets deal dynamics, actively contributing to the development of messaging and strategy for high-stakes opportunities.

• Conduct in-depth voice-of-customer research through interviews, win/loss analysis, and Sales feedback to continually enhance our understanding of real assets personas and use cases.

• Manage competitive intelligence for the real assets segment and share actionable insights with Sales, Growth Marketing, and Product to ensure the entire go-to-market strategy is aligned with how real estate and real assets managers make purchasing decisions.

• Leverage AI agents and tools as foundational resources to research accounts and synthesize customer and competitive insights, significantly speeding up the creation of messaging and enablement materials.

• Evaluate the output of AI: discern where automation can expedite tasks and where human insights are essential.

• Collaborate with Demand Generation to anchor real assets campaigns in strong, persona-specific messaging and provide the necessary inputs to achieve message-market alignment.

• Partner with Product teams to distill complex platform features into clear and impactful value propositions for buyers in the real assets market.

• Assist Customer Marketing in highlighting real assets customer stories that substantiate our messaging with tangible evidence.

⛳️ Requirements

• A minimum of 3 years of experience within the commercial real estate or real assets ecosystem is essential (gained at a real estate investment manager, fund administrator, or a company servicing CRE); you should have a solid understanding of how these firms operate, who the buyers are, and their primary concerns.

• Experience in B2B product marketing or go-to-market strategy roles is a plus but not mandatory, with a strong inclination towards supporting Sales and influencing deal outcomes.

• AI Proficiency: experience utilizing LLMs, agents, and AI automation tools to effectively enhance your work, along with an awareness of where human judgment is crucial.

• Outstanding written and verbal communication skills; the capability to convert nuanced market insights into clear and engaging go-to-market materials.

🏝️ Benefits

• Health, dental, and vision coverage for you and your family

• Life insurance

• Mental wellness support

• Fertility and family growth assistance

• Flexible Time Off alongside company-paid holidays

• Paid family leave, medical leave, and bereavement leave policies

• Retirement savings plans

• Allowance for customizing your home work and technology setup

• Annual professional development stipend