Senior Product Marketing Partner

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Oversee the go-to-market strategy and planning for Consumer Tax products, services, experiences, and significant business initiatives.

• Formulate product positioning, value propositions, customer messaging frameworks, and market narratives.

• Collaborate with Product Management to convert product roadmaps, customer requirements, and business objectives into marketing strategies.

• Develop comprehensive launch plans that align Marketing, Product, Operations, Retail, Franchise, and Customer Experience stakeholders.

• Create creative briefs that guide the development of campaigns.

• Partner with Creative, Channel Marketing, CRM, Paid Media, and Content teams to implement go-to-market strategies across various customer touchpoints.

• Perform analysis of customers, markets, and competitors.

• Identify target audiences, customer segments, and market opportunities in collaboration with Analytics and Audience Strategy teams.

• Formulate marketing plans that support product launches, feature releases, seasonal initiatives, and business objectives.

• Track product performance, customer behavior, market trends, and competitive activities.

• Assess launch effectiveness, adoption metrics, and marketing performance for ongoing optimization.

• Deliver recommendations, business cases, launch strategies, and performance results to senior leadership and cross-functional partners.

• Assist in annual planning by pinpointing growth opportunities, customer needs, competitive threats, and product marketing priorities.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• More than 7 years of experience in product marketing, marketing strategy, go-to-market planning, integrated marketing, or related areas.

• Proven experience in leading go-to-market initiatives and product launches within a consumer-centric organization.

• Strong knowledge of product positioning, value proposition development, customer segmentation, and messaging strategies.

• Experience collaborating with Product Management, Analytics, Customer Experience, Operations, and Marketing teams in a highly matrixed environment.

• Capability to devise customer-centric marketing strategies that promote awareness, adoption, engagement, and business growth.

• Strong analytical capabilities using customer insights, market research, and performance data for informed decision-making.

• Exceptional communication, presentation, stakeholder management, and influencing abilities.

• Proficient in leading complex cross-functional initiatives and juggling multiple priorities simultaneously.

• Experience in developing creative briefs and directing integrated marketing campaigns from conception to launch.

🏝️ Benefits

• Competitive pay.

• Comprehensive benefits package.

• Medical and prescription drug coverage for eligible associates and dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• Virtual fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Preparation benefit.

• Incentive compensation or short-term incentive plans may offer additional earnings.