Senior Product Marketing Manager

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Spearhead the go-to-market strategy and planning for Consumer Tax products, services, experiences, and major business initiatives.

• Formulate product positioning, value propositions, customer messaging frameworks, and market narratives.

• Convert product roadmaps, customer requirements, and business objectives into impactful marketing strategies.

• Design comprehensive launch plans that align Marketing, Product, Operations, Retail, Franchise, and Customer Experience stakeholders.

• Craft creative briefs that guide the development of campaigns.

• Collaborate with Creative, Channel Marketing, CRM, Paid Media, and Content teams to implement go-to-market strategies across various customer touchpoints.

• Perform customer, market, and competitive analyses.

• Identify target audiences, customer segments, and market opportunities alongside Analytics and Audience Strategy teams.

• Create marketing plans that support launches, feature rollouts, seasonal initiatives, and business objectives.

• Track product performance, customer behavior, market trends, and competitive actions.

• Evaluate launch effectiveness, adoption metrics, and marketing performance for ongoing optimization.

• Deliver recommendations, business cases, launch strategies, and performance insights to senior leadership and cross-functional partners.

• Assist in annual planning by pinpointing growth opportunities, customer needs, competitive threats, and product marketing priorities.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related field.

• Over 7 years of experience in product marketing, marketing strategy, go-to-market planning, integrated marketing, or similar areas.

• Proven experience in leading go-to-market initiatives and product launches within a consumer-oriented organization.

• A strong grasp of product positioning, value proposition development, customer segmentation, and messaging strategy.

• Experience collaborating with Product Management, Analytics, Customer Experience, Operations, and Marketing teams in a highly matrixed environment.

• Capability to create customer-centric marketing strategies that drive awareness, adoption, engagement, and business growth.

• Robust analytical skills utilizing customer insights, market research, and performance data for informed decision-making.

• Exceptional communication, presentation, stakeholder management, and influencing abilities.

• Proficiency in leading complex cross-functional initiatives while managing multiple priorities at once.

• Experience in developing creative briefs and overseeing integrated marketing campaigns from inception to launch.

• Preferred: Master of Business Administration.

• Preferred: Background in a large matrixed marketing organization.

• Preferred: Experience with franchised, multi-unit retail, financial services, and/or seasonal businesses.

🏝️ Benefits

• Competitive pay.

• Comprehensive benefits package.

• Medical and prescription drug coverage for associates and eligible dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Incentive compensation or short-term incentive plans may offer additional earnings for successful candidates.

• Continuous learning opportunities.

• Support for life both in and outside of work.