Senior Product Marketing Manager, Private Equity

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Collaborate on Juniper Square’s strategy, positioning, and messaging for the private equity sector, defining a unique value proposition for each stakeholder within the PE buying group, including CFOs, COOs, Heads of Finance and Fund Operations, Investor Relations, and technical evaluators.

• Develop the PE persona and industry playbooks, identifying buyer and influencer roles, priorities, objections, and content requirements at every stage of the sales journey.

• Work closely with Sales leadership and top performers to co-create effective collateral that secures PE deals, including executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific presentations tailored for each buying process stage.

• Serve as the internal authority on PE deal dynamics, actively contributing to the development of messaging and strategy for high-stakes opportunities.

• Perform in-depth voice-of-customer research through customer interviews, win/loss analysis, and Sales feedback to continually enhance our understanding of PE personas and use cases.

• Manage competitive intelligence for the PE segment and share actionable insights with Sales, Growth Marketing, and Product teams to ensure alignment in our go-to-market approach based on the actual buying behaviors of PE firms.

• Leverage AI agents and tools as essential resources for researching accounts and synthesizing customer and competitive information, which significantly speeds up the creation of messaging and enablement materials.

• Exercise discernment in evaluating AI outputs: recognize where automation can enhance productivity and where human insight is crucial.

• Collaborate with Demand Generation to anchor PE campaigns in strong, persona-relevant messaging and provide inputs that drive message-market fit.

• Partner with Product to convert complex platform capabilities into clear and impactful value propositions for PE buyers.

• Assist Customer Marketing in highlighting PE customer stories that reinforce our messaging with real-world evidence.

⛳️ Requirements

• A minimum of 3 years of experience within the private equity ecosystem is essential (working at a PE firm, a fund administrator, or a company servicing PE); a deep understanding of how these firms operate, who the buyers are, and what their priorities entail is required.

• Experience in B2B product marketing or go-to-market strategy roles is beneficial but not mandatory, with a strong inclination towards supporting Sales and influencing deal results.

• Proficiency with AI: experience utilizing large language models, agents, and AI automation tools to significantly expedite your work, and an awareness of where human judgment is vital.

• Outstanding written and verbal communication skills; the capability to translate intricate market insights into clear and persuasive go-to-market artifacts.

🏝️ Benefits

• Health, dental, and vision coverage for you and your family

• Life insurance

• Mental wellness support

• Assistance with fertility and family growth

• Flex Time Off alongside company-paid holidays

• Paid family leave, medical leave, and bereavement leave policies

• Retirement savings plans

• Allowance for customizing your home office and technology setup

• Annual professional development stipend