Senior Product Marketing Manager – GTM

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete go-to-market strategy and execution for our suite of AI-driven capabilities and marketing tools.

• Integrate customer, market, and competitive insights into precise and actionable recommendations.

• Create clear, distinct positioning that aligns our offerings with the outcomes that are most significant to our customers.

• Collaborate with creative teams to generate high-quality campaign materials and launch assets.

• Equip Sales, Support, and Customer Success teams with the narratives and tools they require.

• Identify growth opportunities and shape pricing and packaging strategies.

• Serve as a liaison among Product, Marketing, Lifecycle, Sales, and Customer Success teams.

• Analyze post-launch data and qualitative insights to refine positioning and enhance adoption.

• Represent Boulevard at industry events and through thought leadership initiatives.

⛳️ Requirements

• Over 5 years of product marketing experience in B2B SaaS, demonstrating a history of leading impactful, cross-functional projects.

• Proven experience in launching AI-driven products to market.

• Strong instincts for platform-level positioning in vertical SaaS environments.

• Excellent strategic thinking skills and sound judgment.

• Established capability to formulate and implement integrated go-to-market strategies.

• A high standard for craft, with strong instincts for effective messaging, content, and creative execution.

• Ability to cultivate trusted relationships and lead through influence in a dynamic environment.

🏝️ Benefits

• 401(k) match along with dental, medical, vision, and life insurance coverage.

• Flexible vacation day policy.

• Fully remote work environment with a monthly work-from-home stipend.

• Resources for family planning and specialized support programs.

• Equity opportunities to get in on the ground floor and grow alongside Boulevard.

• Boulevard Bucks Learning and Development program to enable employees to explore businesses within our market.