Senior Product Marketing Manager, Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the install base marketing strategy by identifying underutilized features and usage gaps, prioritizing the most significant capabilities for each customer segment, and crafting messaging and campaigns that enhance customer engagement and product adoption.

• Develop content focused on adoption, such as in-app messages and email campaigns, to foster customer engagement and ensure value realization.

• Create internal enablement resources, including playbooks and battlecards, to prepare internal customer success teams for proactive and value-driven customer interactions.

• Acquire and deepen knowledge of new and upcoming product features while aiding in the creation of customer-facing product communications.

• Define and monitor adoption metrics (feature activation rates, usage, time-to-adoption) in partnership with data and analytics teams; leverage insights to assess program effectiveness and pinpoint areas for enhancement.

• Outline the customer onboarding journey and generate content for administrators, representatives, managers, and GTM leaders, collaborating with Customer Success (customer success, professional services) and Enablement to ensure materials remain up-to-date.

• Detect expansion signals and collaborate with Growth Marketing to execute campaigns aimed at reducing churn and supporting renewals, informed by continuous customer research (interviews, surveys, usage data).

• Work with Customer Advocacy to pinpoint customers who can effectively serve as references.

• Assist in the monthly product launch efforts through content creation and customer campaigns that promote adoption.

• Collaborate with the broader product marketing team on significant team projects and events as assigned.

⛳️ Requirements

• 5-7 years of experience in product marketing, customer marketing, or a related field within the B2B SaaS industry.

• Ability to convert product features into customer-facing value narratives.

• Experience utilizing AI tools to expedite content creation, optimize workflows, and enhance output.

• Proficiency in analyzing product usage data to identify adoption trends, ask pertinent questions to analytics teams, and weave data into a cohesive story.

• Exceptional written communication, content development, and presentation abilities.

• Demonstrated capacity to manage multiple cross-functional programs concurrently.

• Bachelor's degree or equivalent practical experience.

🏝️ Benefits

• Flexible time off

• 401k to assist you in saving for the future

• Comprehensive medical, dental, and vision coverage for full-time employees and their dependents

• A parental leave program offering options for a paid night nurse and a gradual return to work

• Infertility/assisted reproductive services benefit

• Employee referral bonuses to promote the hiring of exceptional new team members

• Snacks and beverages in the office, along with enjoyable events to celebrate

• Diversity and inclusion programs that support employee resource groups such as Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military