Senior Product Marketing Manager, Enterprise Segment

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of Boulevard’s upmarket segment across key verticals.

• Refine the ideal customer profile for the upmarket segment and analyze the dynamics of buying committees.

• Establish segment priorities, create roadmaps, and gather buyer insights.

• Develop positioning and narratives that establish Boulevard as the preferred platform for sophisticated operators.

• Create messaging, competitive positioning, and proof points tailored to the evaluation criteria of enterprises.

• Provide sales teams with segment-specific tools, presentations, messaging, and collateral.

• Participate in strategic enterprise sales calls, customize materials, and enhance approaches based on buyer feedback.

• Develop templates for proposals, scripts, and materials for handling objections.

• Collaborate with enablement teams to equip frontline sales teams with necessary tools.

• Gather and prioritize product requirements from upmarket prospects.

• Incorporate market and buyer insights into discussions on R&D roadmapping.

• Advocate for the capabilities required to capture the upmarket segment.

• Ensure that features are sequenced, framed, and released to support the platform narrative and deliver enterprise value.

⛳️ Requirements

• Over 7 years of experience in product marketing.

• Extensive experience in marketing and selling to enterprise buyers in vertical SaaS.

• Proven success in building positioning and narratives for complex, multi-product platforms.

• Proficiency in enterprise go-to-market strategies, including understanding buying committees, navigating longer sales cycles, conducting proof-driven evaluations, engaging in executive conversations, and handling objections.

• Extensive experience in developing tools for enterprise sales.

• Familiarity with marketing platform APIs and integrations to enterprise audiences.

• Ability to translate technical details into commercial value.

• Demonstrated capability to influence product direction through structured market insights.

• Strong communication skills with the ability to tell clear and compelling stories.

• Capacity to engage effectively with executives and account executives.

• Comfort with leading in uncertain situations and operating without a pre-defined playbook.

• Bonus: experience with franchise or multi-location business models.

• Bonus: experience in vertical SaaS, specifically within the medspa, salon, or spa industries.

• Bonus: past experience in product marketing at companies targeting or transitioning to enterprise customers.

• Bonus: practical experience with enterprise sales tools and methodologies.

🏝️ Benefits

• Eligibility for a variable compensation program.

• 401(k) matching.

• Dental insurance.

• Medical insurance.

• Vision insurance.

• Life insurance.

• Flexible vacation day policy.

• Fully remote work environment.

• Monthly stipend for working from home.

• Resources for family planning.

• Specialized support programs.

• Equity opportunities.

• Boulevard Bucks Learning and Development program.