Senior Product Marketing Manager, Enterprise

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the narrative development and messaging for the Enterprise segment.

• Perform research and create messaging for Finance, Legal, Analysts, Heads of Talent, RecOps, and other stakeholders within the Enterprise.

• Adapt Ashby’s overarching narrative to suit the messaging needs of Enterprise and upper mid-market buyers.

• Sustain the Enterprise messaging framework to support Sales, Solutions Engineering, and Customer Success teams.

• Collaborate with Sales Leadership and Solutions Engineering to pinpoint segment opportunities.

• Create enablement materials, campaigns, and sales-process documentation tailored to the Enterprise.

• Act as the definitive source of information between Marketing, Customer Success, and Sales regarding Enterprise messaging and collateral.

• Conduct training sessions for Sales alongside other teams that support sales efforts.

• Manage Enterprise case studies, presentations, one-pagers, campaigns, and account-based marketing materials.

• Assist in creating TCO reports and ROI content to aid buyers in making internal justifications for Ashby.

• Support Enterprise ABM initiatives through personalized and small-group messaging and creative campaigns.

• Collaborate with Analyst Relations to prepare and brief analysts and the press.

• Transform Sales Leadership priorities into actionable assets, initiatives, and launch plans.

• Develop messaging for secondary stakeholders within the Enterprise.

• Update the core Enterprise sales deck.

• Ensure alignment among CS, Sales, and Marketing on Enterprise messaging as campaigns are deployed.

• Work together with the Director of Product Marketing.

⛳️ Requirements

• Experience in Product Marketing, Sales Enablement, Competitive Intelligence, Solutions Consulting, or Sales Engineering.

• In-depth understanding of the Enterprise buying process, which involves multiple stakeholders, extended sales cycles, and significant stakes.

• Strong writing and storytelling abilities.

• Capability to adjust company narratives for discerning and skeptical buyers.

• Proficiency in taking ownership of copy and collaborating with design teams to produce refined, Enterprise-grade assets.

• Comfort in partnering closely with Sales and engaging in major deals.

• Ability to navigate through complexity and ambiguity to problem-solve effectively.

• Skill in developing TCO, ROI, and business-case documentation.

• Expertise in creating content and messaging for complex Enterprise buyers.

• Aptitude for cross-functional collaboration with Sales, Solutions Engineering, Customer Success, Content & Community, Demand Gen, Events, Partnerships, and Analyst Relations.

🏝️ Benefits

• A competitive compensation package is provided.

• There is a 10-year exercise window for stock options.

• Unlimited PTO is available, with a recommendation of four weeks off per year.

• Employees in the US receive twelve weeks of fully paid family leave.

• A generous budget is allocated for equipment, software, and office furniture.

• An education budget of $100 per month is offered.

• More costly educational opportunities, such as conferences, can be covered with manager approval.

• Ample time is granted to ensure work is done correctly, focusing on high-quality output and avoiding shortcuts.