Product Marketing Associate

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Create, implement, and manage multi-channel marketing strategies that enhance advisor engagement, utilizing audience insights to connect employees with appropriate financial support and ultimately foster growth in Employee Planning.

• Evaluate program and advisor engagement metrics to pinpoint opportunities, enhance marketing effectiveness, and guide the continuous improvement of program design.

• Cultivate a comprehensive understanding of employee financial requirements, behaviors, and preferences to delineate audience segments, translating their needs into relevant positioning, messaging, and marketing experiences that promote engagement with EFE’s offerings.

• Collaborate with the Engagement Center, Product, Analytics, and other cross-functional teams to collect insights, identify opportunities, and guide the development and refinement of Employee Planning marketing initiatives.

• Assist in the project management of additional programs within Integrated Marketing as required.

⛳️ Requirements

• Bachelor’s Degree in Marketing, Business, or a related field.

• 3-5 years of proven experience delivering compelling and effective work in relevant roles.

• Experience in the financial services sector is preferred.

• A strong interest in research with a commitment to understanding users and their preferences.

• A creative thinker and storyteller capable of presenting innovative, out-of-the-box ideas.

• Excellent writing abilities, including the capacity to clarify complex concepts.

• Experience working in collaboration with creative partners (such as writers and designers) to realize a vision.

• Proven ability to build successful cross-functional partnerships within and beyond marketing.

• Highly organized and detail-oriented, with the capability to lead projects effectively and efficiently.

🏝️ Benefits

• Discretionary bonus

• Health plans

• Dental plans

• Wellness plans

• 401(k) contributions