Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the go-to-market strategy for new segments by defining the target audience, positioning, success metrics, and implementation plans.

• Establish and take ownership of commercial objectives for each segment in collaboration with RevOps and Sales, which include pipeline influence, closed-won revenue, adoption metrics, and executive reporting.

• Oversee the GTM operating model from start to finish, incorporating milestones, responsibilities, KPIs, and reporting schedules.

• Collaborate with Content, Rev Marketing, and Marketing Management to develop campaigns, case studies, and enablement resources.

• Direct sales and customer success enablement through the creation of messaging frameworks, playbooks, and conversational guides.

• Identify partner-specific opportunities in conjunction with the Partnerships team.

• Foster senior-level alignment among Product, Sales, Customer Success, and Marketing, while facilitating quarterly GTM reviews.

• Utilize AI actively in daily operations and seek out opportunities for AI to enhance functional workflows.

⛳️ Requirements

• 8-12+ years of experience in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a rapidly growing B2B SaaS environment.

• A proven track record of successfully leading cross-functional GTM launches that are linked to pipeline and revenue results.

• Experienced in driving growth across various segments, whether based on vertical, customer type, or geographic location.

• Familiarity with conducting integrated GTM across diverse channels, including Google Ads, LinkedIn, Meta, content marketing, social media, partnerships, and lifecycle marketing.

• Strong analytical capabilities, enabling the construction and interpretation of data to assess adoption, pipeline impact, and ROI.

• Extensive collaborative experience with Product, Demand Generation, Sales, Customer Success, and Content teams.

• Exceptional communication skills with an executive presence, capable of influencing senior stakeholders and guiding decision-making processes.

• Demonstrates urgency, accountability, and strategic clarity in dynamic environments.

🏝️ Benefits

• Health, Dental, and Vision insurance fully covered for employees, 80% for employee plus dependents, and 70% for employees with family coverage.

• Flexible Spending Account (FSA) and Health Savings Account (HSA) options available.

• 20 days of vacation, 5 sick days, 11 company holidays, plus an additional floating holiday.

• 401(k) plan with company matching contributions.

• Company-sponsored short-term disability, long-term disability, basic life insurance, and Accidental Death & Dismemberment (AD&D) insurance at no cost to employees.

• Paid parental leave (12 weeks for primary caregivers and 6 weeks for secondary caregivers).

• Generous home office stipend to enhance your remote work environment.

• Annual professional development stipend to foster your growth (e.g., workshops, courses, and seminars).

• Charitable giving program alongside paid volunteer time off for involvement with registered non-profits.