Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee comprehensive product marketing initiatives for certifications by establishing positioning and go-to-market strategies.

• Create and sustain sales enablement materials, such as pitch decks, one-pagers, battlecards, objection-handling guides, and FAQs.

• Manage the complete development of global go-to-market content, which includes product guides, webinars, web narratives, regional assets, and event presentations.

• Formulate buyer criteria and personas across various buyer categories, use cases, and geographic regions.

• Analyze market trends, competitive intelligence, and customer feedback for Product Management.

• Influence product development based on evolving customer and industry needs.

• Design and implement campaigns aimed at enhancing customer acquisition, growth, retention, and advocacy.

• Report directly to the VP of Product Marketing.

• Collaborate with Product Management, Technical Development, sales, partners, and other cross-functional teams.

⛳️ Requirements

• At least 6 years of experience in product marketing.

• A Bachelor’s degree is mandatory; an MBA or advanced degree is advantageous.

• Relevant client-side experience within a global product organization generating a minimum of $75M in annual revenue.

• Ideally, experience in green building, commercial real estate, sustainability, or renewable energy sectors.

• A proven history of successfully launching complex products to market with clear and compelling enterprise positioning.

• Strong grasp of market analytics, data, and modeling relevant to product and go-to-market strategies.

• Capability to foster consensus and promote alignment among cross-functional teams.

• Strategic mindset with the ability to extract actionable insights from intricate data.

• Excellent written and verbal communication skills, including effective presentation abilities.

• A passion for and commitment to the USGBC/GBCI mission.

• Familiarity with Salesforce, Google Analytics, and Looker.

• Experience using Asana, Smartsheet, and Jira.

• Proficient in Figma, Canva, Notion, and Microsoft 365.

• Proficiency in the English language is required.

• Availability to work Monday through Friday, from 9:00 am to 5:30 pm EST, totaling 40 hours per week, with occasional evening work.

• Willingness to travel 10% for team retreats and industry events.

🏝️ Benefits

• Competitive salary.

• 401(k) plan with employer matching.

• Reimbursement for professional development.

• Healthcare coverage through Cigna, including medical, dental, vision, and prescription medications.

• USGBC pays 100% of healthcare premiums.

• Health Reimbursement Arrangement (HRA) to assist employees and their dependents with in-network medical deductibles.

• Generous paid time off policy.

• 12 paid holidays.

• 9 paid personal sick days.

• 2 to 3 weeks of PTO based on career level.

• Office closure for a full week between Christmas and New Year’s.

• 6 weeks of paid renewal leave after 7 years of continuous service.

• A purpose-driven and inclusive company culture.

• Opportunities for career advancement and ownership of impactful work.

• Chance to contribute significantly to global sustainability initiatives.